SanDisk Sponsoring Rock the Bells Festival Series

SanDisk is sponsoring the 2008 Rock the Bells festival series as part of its "increased focus on music and urban markets and the company's Wake Up Your Phone campaign":

"Rock the Bells powered by SanDisk will take place from July through September in cities around the world, including Chicago, Toronto, Miami, New York, Los Angeles, San Francisco, London and Amsterdam."

"The sponsorship program includes advertising promotions in the cities where the concerts are held, SMS campaigns, radio promotions and giveaways and a SanDisk VIP hospitality environment at concert venues. Within this setting, artists will experience elements of SanDisk's on-site activation and test drive some of SanDisk's new products. Additionally, concert-goers will have the opportunity to meet a SanDisk "SLOT spotter," participate in a SanDisk interactive experience and win prizes."

Official Sites:
SanDisk
Guerilla Union