Snoop Dogg To Promote Rich & Infamous On All Channels

According to Variety, Snoop Dogg will be promoting his new fashion line, Rich & Infamous, on every available channel of his public lifestream:

"That includes featuring the development of the new line in episodes of his reality TV series "Snoop Dogg's Father Hood" on E! and showing off the clothing through product placement in films and musicvideos..."

"The rapper's CD packaging will include the Rich & Infamous brand message and product unveilings."

"The brand will be showcased through fashion shows during Snoop Dogg's world concert tour... [and promoted] through an original Web series."

Co-conspirators include "brand manager the Robert Thorne Co., licensing giant IMG World and design house Industry Concepts".

Look for "accessories, grooming and home products" to follow.

Official Site:
Rich & Infamous