Barack Obama, while  trying not to stare or laugh at Sway’s funny hat, had this to say about hip hop business:

"What I’ve appreciated, watching this hip-hop generation, is to see how entrepreneurial they’ve been. In the past, musicians oftentimes were commodities. They were just shuffled around. Obviously, they did well, but they didn’t have the vision to say, ‘I’m going to build a business. I’m going to build my own studio. I’m going to create my own production operations.’ I think they’re a lot more sophisticated than in the past, and that is a wonderful thing."