Mohawk Marketing w/Future Stars' Mohawk Song

Future Stars f/The Olly Girls - The Mohawk Song

Building your name with a gimmick, or something that's actually a part of your lifestyle but reads like a gimmick, is always a problematic path.  But aren't they all!

Future Stars took the organic gimmick route earlier this summer by writing a song about their favorite hairstyle, creating a spontaneous feeling event and tying it all together in a music video.

Future Stars' J-Nez & Future w/Happy Client

If the gimmick, in this case Mohawks and free Mohawk haircuts, is authentic and folks get the right message along the lines of "fun but quirky band that's hip but not too cool for everyday people", then it can be a good move.

Judging from the footage and the pics, Future Stars has the right touch of sincerity and goofy populism to pull it off, though it doesn't seem to have swept the nation like they may have hoped.

MySpace: The Mohawk Song

Comments

[FutureRiseHipHop]

Dang! they stole my idea. Building your image on a very specific thing such as a mohawk may indeed be a bad idea. What if you want to cut it?!? I think Kanye and Mos Def have a good sense of branding and keeping it general but at the same time people have a good idea of what their look is.