Justin Boland advocates promoting others as part of a strategy to create a context and community for your work.

He’s also been busy building DIY Hip Hop, a series of music industry faqs starting with:

How can I get more shows?
How can I make sure I get PAID for gigs?
Should I get a record deal?
What hip hop websites matter?
How do I break into the global hip hop market?
How do I get my music reviewed?
Does radio play still matter?
How do I get on soundscan/billboard charts?

Looks like I have some reading to do!