Soulja Boy: Turn My Swag On Video w/50 Cent Ad, Hit Singles & Dance Research
Soulja Boy - Turn My Swag On Video
Soulja Boy recently dropped the video for the single Turn My Swag On which apparently came out a couple of months back.
I haven't been checking for every Soulja Boy single but I have noticed that most of them lack the anthemic quality that characterized both Crank Dat and, from a different angle, Turn My Swag On.
As I've mentioned before, watching Soulja Boy drop singles on YouTube gives one the impression of a "hit singles fishing expedition".
Soulja Boy confirmed that notion and expanded on his hit singles [and dance] research methodology for Shaheem Reid:
"We'll be at the studio...I'll make a beat. I got my own club in Atlanta called the Excalibur. We go to the club and play new Soulja Boy music. We watch what they do. We take little bits and pieces back to the crib and YouTube it. That's it. Take your own songs to the club. That's how you know it's hot."
"All you artists out there, shipping your songs to the radio and you ain't getting the response you want and your album only does 10 or 20 thousand the first week, go out there yourself. Play it, and watch the reaction. You ain't gonna find no hit through the label."
That's as straightforward and simple as research needs to be and you don't need to own your own club to make it happen though that would certainly facilitate things!
On a related marketing note, the appearance of both pre- and post-roll ads for 50 Cent's flick Before I Self Destruct on the official Turn My Swag On video caught me by surprise.
I've been out of the video loop for a week or two now. Is 50 Cent dropping such ads on a lot of videos or is he targetting Soulja Boy's audience more specifically?
Related ProHipHop Coverage on Strip Club Research & Marketing:
Jermaine Dupri's Strip Club Research
Hip Hop Research & Marketing in Atlanta Strip Clubs
Hip Hop Research & Marketing in Strip Clubs, Pt. 3
> On a related marketing note, the appearance of both pre- and post-roll ads for 50 Cent's flick Before I Self Destruct on the official Turn My Swag On video caught me by surprise.
> I've been out of the video loop for a week or two now. Is 50 Cent dropping such ads on a lot of videos or is he targetting Soulja Boy's audience more specifically?
No idea but its smart!
Posted by: ian | October 31, 2008 at 01:51 AM
I concur.
Posted by: Clyde Smith | November 02, 2008 at 11:59 PM
"Turn My Swag On" Produced by Natural Disaster and Top Cat(U.N.I. Productions) www.myspace.com/naturaldisaster08
Posted by: Natural Disaster | November 05, 2008 at 09:24 PM
Turn My Swag On
Meet the people behind the new Soulja Boy, hit Single "TURN MY SWAG ON" and the Dj's that blew it up.
Soulja Boy Tell 'Em - Turn My Swag On
Produced by: Natural Disaster & Antonio Top Cat for U.N.I. Productions
Posted by: NATURAL DISASTER | November 08, 2008 at 06:23 PM
Soulja Boy Tell 'Em - Turn My Swag On
Produced by: Natural Disaster & Antonio Top Cat for U.N.I. Productions
antoniotopcat@gmail.com
Kanecc & Ced Fendly- Management and Consulting
kanecc@gmail.com
Posted by: R. III Marketing, Inc. | November 26, 2008 at 10:27 AM
soulja boy iz sexii im dast officail wifey
Posted by: shovvanah | December 23, 2008 at 10:51 AM