Swagger Jacking Sinatra: Diddy & CIROC Vodka
Diddy swagger jacks* the Rat Pack and Sinatra's Come Fly With Me for CIROC Vodka's latest commercial:
"CIROC...will debut a brand new advertising campaign this week featuring Sean 'Diddy' Combs demonstrating the art of sophisticated celebration in a contemporary yet classic manner. Entitled 'The Art of Celebration,' the campaign stars Combs with his modern interpretation of the 'Rat Pack' celebrating with CIROC as Frank Sinatra's renowned 'Come Fly With Me' plays throughout."
"Shot in black and white at one of Sinatra's former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CIROC while engaging with his modern-day 'Rat Pack' entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside."
*On a related note, I think I'm going to start using "swagger" at every opportunity until this current Swagger Bubble bursts!
i love the product but after the p-diddy endorsement i will not ever buy it again he is not the type i want attached to any thing i consume russel simons would be fine but p diddy is not who i think of when i think of class i am black 30 and clear in the high 600,000 so it is nothing to do with race
Posted by: art | January 10, 2009 at 07:12 PM