Ciroc "Diddy" Obama Leaves His Virtual Mark

I’ve always wondered why there wasn’t more exploitation of these down moments in urban media because Diddy’s latest publicity moves really have an open playing field at the moment.

For Ciroc Obama, i.e. Sean "Diddy" Combs, swagger jacking or, in layman’s terms, leeching off the brand of another is second nature.  So, yeah, his public attempt to get a Ciroc Vodka product placement on or near the Time Square New Year’s ball feels a lot like Taco Bell’s public offer to 50 Cent.

And, yeah, launching the I Am King website so close to Christmas definitely suggests a brand jacking of the birthday celebration of what many Christians term the "King of Kings."  That move even one upped his Malcolm X/Martin Luther King references!

But I’m not trying to give him a hard time.  I say, let Diddy be Diddy.

However, Diddy, letting you be you also means recognizing that you’ll probably never be Bond, though you might can be Flint!