Andre's Benjamin Bixby Line: Nominated for Award as Sales Disappear

When I saw that Andre Benjamin's Benjamin Bixby fashion line had earned him a nomination for GQ's Best New Menswear Designers in America, I thought, I should go check WoooHa and see what Yeti's got on Andre when I get around to this post.

A couple of hours later, the man heard my psychic pleas and dropped me [and a bunch of other deserving folks, no doubt] a note about some bad news for Mr. Benjamin:

Exclusive: Andre 3000's clothing line under financial duress:

"The Benjamin Bixby clothing line is facing severe financial hardships due to limited sales and excess inventory...his clothing line was not cheap to reproduce on a mass scale. Instead, limited quantities of the collection were made and sold primarily online through luxury fashion sites such as Barneys.com...no one is buying the clothing line...Benjamin Bixby clothing line has had to dramaticly drop prices in order to move inventory and prevent retailers from shipping it all back to Mr. Benjamin."

"As of last week, you can now find Benjamin Bixby clothing at Barneys for over 50% the original price. That $275 sweater vest is now $109. The $1,495 leather jacket is now $639. Over half of Barney's inventory of the Bixby collection is now priced at over 50%. That's not all. The clothing line is also using luxury online discount sites and clubs such as Gilt.com to move inventory as well."

It's not clear to me what part is uniquely bad and what part is an overly ambitious line getting caught in an economic downturn but, all things considered, this don't look so good.

Check for links to more coverage of the Benjamin Bixby line with pics at the bottom of WoooHa's post.

Comments

[KJtheGreat]

For the record, Andre 3000 is the greatest rapper alive! The line is well put together...great consistancy and awesome detail. But real talk, who's paying $2560 for an outfit to look like they stepped out of the 1950s? Obviously, no one.