Marketing to Moviegoers: A Handbook of Strategies and Tactics

Marketing to Moviegoers by Robert Marich

The 2nd Edition of Robert Marich's Marketing to Moviegoers: A Handbook of Strategies and Tactics is due in paperback from Southern Illinois University Press on January 9th.

In a review of the first edition Chris Thilk, of Movie Marketing Madness, said:

"Marketing to Moviegoers by Robert Marich is a must read if you have even a passing interest in the marketing of movies. Marich covers all the major points-of-view you can approach movie marketing from, whether its paid advertising, publicity generation or merchandising."

"He also looks in-depth at strategies employed by major studios and independent shingles and how those strategies might be similar or how they differ drastically. And he goes over those strategies not only in terms of how they're currently used but how their use has evolved over the years."

Official Site: Marketing to Moviegoers