Janelle Monae and Cee-Lo Green
Coke’s publicists are calling this a Super-Group and, for a change, that’s not hype.
Cee-Lo Green, Patrick Stump [Fall Out Boy], Brendon Urie [Panic at the Disco], Travis McCoy [Gym Class Heroes] and Janelle Monae have recorded the single Open Happiness, to be released today, for the third of Coke’s Happiness Factory campaign commercials pictured above and below.
Butch Walker cowrote the song with Cee-Lo Green and he share production credits with Polow Da Don.
Travis McCoy [in LRG?] and Brendon Urie
From the press release:
“Music will be embedded into the Open Happiness campaign. The track will appear as the soundtrack to the new Happiness Factory TVC and be utilized as a vehicle outside of traditional advertising. In addition, a percentage of the single sales will be donated to charitable causes through the Company’s ‘Live Positively’ platform…”
“Open Happiness builds on the award-winning Coke Side of Life campaign and will serve as the platform for all integrated marketing for brand Coca-Cola globally. The campaign launched first, in the US in January, with print, outdoor and TV. The fully integrated campaign – including new point of sale, promotions, outdoor and print advertising, digital and music components and more – will roll out throughout the first half of 2009 in markets around the world.”
Brendon Urie and Cee-Lo Green
From the press release:
“The single release will be supported by a huge global push, including:
* A global MySpace premiere of the track will allow consumers all over the world to access this unique collaboration for the first time beginning March 16th at www.myspace.com/openhappiness.
* The track will be released for sale on iTunes, with an exclusive bundle featuring a “making of” video.
* 200 million Coca-Cola packs in Great Britain and France alone will include mention of the Open Happiness single.
* A music video of the track, featuring the artists and directed by award winning director Alan Ferguson, will premiere globally in May.
* The track will be integrated into Coca-Cola brand marketing efforts on radio and online, including with the 3.2 million fans of Coke on Facebook.
* World famous Coca-Cola signs in London’s Piccadilly Circus and New York’s Time Square will be utilized to promote the Open Happiness single.”
MySpace: Open Happiness
ahh this is soo amazing.