Common & Diesel – Only The Brave

Common and fashion company Diesel have teamed up to create and promote a men’s fragrance called Only The Brave:

“Featured in the dedicated print and television advertising campaign of the new fragrance, shot by world renowned photographer Platon, and developed in collaboration with the Diesel Creative Team headed by Creative Director Wilbert Das, Common will also perform at selected Diesel stores worldwide, including the Los Angeles one on Wednesday, May 20, 2009.”

Common displays his burly man’s grip in the above promotional image.

Official Site: Diesel