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April 07, 2009

Diddy: Last Train To Paris Free iPhone App

Diddy: Last Train To Paris Free iPhone App

Free Last Train To Paris iPhone App

The Land of Diddy has released a free Last Train To Paris iPhone App and not a moment too soon with Diddy's 6th album, Last Train To Paris, due September 22nd.

The app includes an interesting, interactive development process which sets the stage for a summer update:
"Users are able to upload their own photos and stories to a train image mosaic, which will be included into a larger, richer application out this summer. You'll be able to zoom in, view individual photos, read the stories, and literally be a part of the movement."

For better or for worse, Diddy does not disappoint and I love the fact that this album was announced in February with an "electro-hip-hop soul funk" sound. That's long range planning right there in terms of both music trends and marketing.

Of course, the sound can change and the tracks can be switched up but the marketing must continue because Diddy has no choice but to debut at no. 1.  Like all the big players, when that run ends, the downturn begins.

Actually, I'll be interested to see how he handles not debuting at no. 1, whenever that occurs. It will clash with his ego and image, yet, like Jay-Z, I think he has the potential to be one of those cats that grows old gracefully, whether or not he welcomes the transition.


Comments

Larry Love

are you crazy getting on a train with Diddy?.. thats how we became slaves for 400 years.. following this kind of guy.. his former artist wrote a book that tells you what you don't hear about Diddy and oh yes.. he did... go to www.markcurrybook.com and read the first chapter... don't get on that train...

Clyde Smith

Is Thursday wack marketing day or what?

The comments to this entry are closed.


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