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Tanya Morgan: Brooklynati Album Cover Art & Passive-Aggressive Promotional Campaign


Tanya Morgan - Brooklynati album cover art

Tanya Morgan – Brooklynati

Tanya Morgan's Brooklynati is due May 12th on Interdependent Media.

A somewhat elusive group, Tanya Morgan's Brooklynati site is fairly subtle and not especially engaging, they seem to have lost tanyamorgan.com and their MySpace page states:

"THE NAME MEANS NOTHING…AND EVERYTHING. JUST ENJOY THE MUSIC! THATS AN OLD QUESTION PLEASE DONT ASK IT ANYMORE! LOL….THANKS!"

This is the most passive-aggressive promotional campaign I've seen in quite a while but it does help explain their sour expressions on the album cover. If they weren't getting buzz from the promotions they've done, they'd just disappear. No disrespect but I think they're going a bit overboard with this strategy.

On the other hand, maybe they're going for a hardcore insider following on which to build and this is the way to do it. They do seem to have decent online sales at Amazon but we'll see how things go as they go.

Update: That said, I'm seeing a lot of solid promo material this week from Audible Treats that quotes the wide-ranging positive response from "tastemakers" as well as dropping some interesting promo videos. The choice of Audible Treats also bodes well for Brooklynati.

Over at Hip Hop Press:
Tanya Morgan To Be Honored At Brooklynati Ribbon-Cutting Ceremony

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