According to a recent press release from Coca-Cola, kids can upload videos at bet.com/mycokerewards answering the question "What's Your Formula?" to reveal "how they express themselves and what makes them unique".

That sounds nice but I'm a little puzzled by their assumption that only "African American Teens" watch 106 & Park. I thought it was black entertainment for all the children [plus quite a few older folks]. Know what I mean?

If you're not sure why this matters, consider the fact that many big corporations only spend ad dollars on black entertainers when they're going after a black demographic so those entertainers don't get the dollars that go to bigger, broader campaigns.  That may not be what's happening here, i.e., Coke may just be trying to do some positive outreach to black kids and that's great.  But it also reveals assumptions that continue to marginalize black artists when it's time to get that endorsement money.

Over at Hip Hop Press:
Coca-Cola Partners with BET This Summer to Ask African American Teens
"What's Your Formula?"