Getting New/Unknown Acts into Commercials

June 05, 2009

Here are some tips from the closing panel at this week's Music + Advertising conference in New York, Breaking Acts Into Spots:

1. Make Sure Your Song Fits the Brand

"Whether you're a person pitching music or a person making ads, the song has to make sense."

2. Be Flexible

"This particularly applies if you are writing specifically for an ad campaign."

3. Don't Give Away the Farm

"All panellists agreed that it is better for all parties if the music is treated as a paid service."

4. Harness the Momentum

"You have to be ready to take control of every aspect of an artist's marketing strategy when it is time to move."

5. Just Do It

"Ad Placement can make a career."

See the article for more details.

Posted by Clyde Smith on June 05, 2009 in How To | Permalink

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