I don't generally write about non-hip hop related marketing these days but the failures still draw me in.
HELP WANTED: CHARMIN LAUNCHES $10,000 NATIONAL JOB SEARCH
TO FIND 5 PEOPLE WHO REALLY ENJOY THE GO:
"Today, Charmin, America's favorite toilet paper brand, launches a national job search to find five outgoing and enthusiastic people to work in New York City's Times Square Charmin Restrooms this holiday season for a salary of $10,000 each! The five chosen "Charmin Ambassadors" will interact with hundreds of thousands of restroom guests, while getting paid to revel in their own "love of the loo." This isn't your ordinary 9 AM – 5 PM job, and Charmin only asks that candidates should enjoy going to the bathroom so much – whether it be to catch up on reading or just enjoy some "me time" – they never want to leave…"
"In addition to their penchant for all-things-potty, candidates should possess social media savvy along with a passion for engaging and entertaining the masses. During the six weeks the restrooms are open, the five "Charmin Ambassadors" will reveal exclusive, behind-the-scenes news by writing and updating their own blogs and content on Charmin-branded Web sites and popular social media sites; and capturing family-friendly video footage in the space and surrounding areas."
Charmin is really breaking new ground here as they seek toilet fetishists to create family-friendly content.
Still no gesture so much fun.