Why Does the Yahoo! Rainbow Not Fill Me With Joy?

So Yahoo’s doing something with their yodel as part of their zany, “that Internet looks good on you”, “It’s Y!ou” campaign.

Why does this news fill me with such disgust? Is it the sound of one brand FAIL[ing] to convince me of its wild and zany goodness? Or have I been working so hard that I’ve forgotten how fun it is to check my email?

Shouldn’t These Characters Get Back to Work?

On the one hand, it’s nice to see some level of diversity appearing in their ads. On the other, it’s difficult for me to think of an Internet services company as fun or a yodel as meaningful.

Is something wrong with me? Am I just old and cranky? Or did Yahoo! jump the shark long ago? Say, when they added that exclamation point?

As the journalists say, “only time will tell” [lol].

Note: The above screenshots precede the It’s Y!ou campaign but have a similar tone and, since I’m forced to look at them on the daily, I thought I would share the pain!