Nelly & 2011 DUB Edition Mustang 5.0
In an interesting continuation of his relationship with Ford Motor Company, Nelly will be featuring the 2011 DUB Edition Mustang 5.0, customized by DUB magazine for Nelly’s special purposes, on his next album cover. I find it interesting that for someone 15 years younger than me, Nelly also discusses the Mustang with nostalgia, though I assume that’s also part of Ford’s campaign:
“I don’t care where you grew up, everyone knows the Mustang. At some point, you’ve had a conversation about a Mustang – and it was probably one about you wanting to get behind the wheel of one…I’ve always loved the Mustang; the vehicle has power to the point where you can’t help but want to hit the pedal. And the newest one? More power, hotter style.”
Ford and Nelly continue to be a good fit.
[Photo credit: PRNewsFoto/Ford Motor Company.]
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Nelly
Related ProHipHop Coverage:
Nelly’s Ford Flex: It’s a Gas Guzzler! It’s a Birthday Cake!
Over at Hip Hop Press:
Hip-Hop Superstar Nelly Set to Feature Customized 2011 Mustang as Part of New Album Artwork
FORD PARTNERS WITH CELEBRITY CUSTOMIZER FUNKMASTER FLEX TO UNVEIL TRICKED OUT 2010 FUSION SPORT AT CIAA TOURNAMENT
LOL… I don’t think they were ridin too many Mustangs in St. Louis, but we all know that marketing is marketing. What I find most interesting is that FORD is trying to grab customers from the hip hop crowd now. Don’t they sell F-150s? Isn’t it mostly “good ole boys” that you see driving Fords?
I don’t know what goes on in St. Louis but back when I was a kid, long time ago, Mustangs were the coolest thing on the street unless you were into Jaguars and so forth.
I also don’t know the demographics of Ford customers but as a marketing approach, I’m glad to see them reaching out via an African-American entertainer rather than doing what so many other companies are doing right now which is to stop buying ads on black-oriented media, assume that their general (i.e. white audience) ads will reach black people, and then shift their “multicultural” funds to Latinos.
I’m not hating on Latinos by any means but I can see even from the ad networks to which I belong that the blacker they are, the more they’ve been hit by the recession, and that’s not good.
So I’m actually hoping that Nelly’s involvement will be a positive thing for all concerned.