The Sneaker Release Dates iPhone App sounds like a cool project from Scion and Sole Collector:

"The heart of the application resides in the release dates section as this is where upcoming kicks can be sorted by date, price, brand or rank….Just touch the picture of a pair of kicks in order to find out where and when they will be available, to post comments, to add them to the wish list, or to share the release with a friend through email and/or Twitter."

"The News section holds the latest news from Jordan Brand, Nike, adidas, Reebok, and all of the biggest sneaker companies. Sole Collector will be dropping exclusive stories and images there first, even before they hit SoleCollector.com…"

"On the interactive front, the Wish List feature allows users to track which shoes they plan to pick up, and will automatically keep tabs on the cash that list will cost. It will even remind users a week before the releases are due to hit the streets….Through the Rank 'em feature, users can share their thoughts on each shoe by giving it a score of 1 through 10, 10 being the highest."