West Coast Theory Trailer from west coast theory on Vimeo.

West Coast Theory is a hip hop documentary from Avalanche Productions, created by French filmmakers Maxime Giffard and Felix Tissier and available exclusively online.

The cast includes Will.I.Am, Snoop Dogg, Xzibit, Too $hort, Fredwreck, Focus, B-Real, Battlecat, Jelly Roll, DJ Khalil, Evidence, Easy Mo, Dee, DJ Muggs, Julio G, Mike Elizondo, Richard “Segal” Huredia, DJ Babu, Blaqthoven, Egyptian Lover, Brian “Big Bass” Gardner, Defari, Baby “Jesus” Coomes, DJ Revolution, Trevbeats, Edgecrusher, Roger Linn, KK.

The downloadable film is enabled by the PUMit Reader and a PayPal payments solution.

Stephane Lecomte of Avalanche Productions had this to say about using PUMit technology:

“The film explains how producers, creators and technicians are suffering from the crisis due to free download. The independent film industry is facing the same problems. The DVD industry is really down and distributors are scared to invest. They’d like money for nothing.”

“But crisis are the best moments to try new things. And Pumit is the first technology that’s flexible and safe, really adapted to this new era, bypassing those who don’t want to take risks.”

“We feel really lucky to have a chance to promote a solution to the problem we depict in the film.”

Available on iTunes:
Free West Coast Theory iPhone App

Official Site:
West Coast Theory