Drake Unleashed Commercial for Sprite
From the press release:
“The first TV commercial for The Spark, titled “Unleashed,” features celebrated hip hop artist Drake struggling to find inspiration in the studio while recording his hit song “Forever.” Drake drinks a Sprite, helping unleash his lyrical prowess. The commercial – produced in 30- and 60-seconds versions – is airing in cinema and made its TV debut during the pregame telecast of Super Bowl XLIV.”
“A behind-the-scenes video, available online, will give music fans a peek into the making of the commercial and showcase the innovative technology used to create the Drake look-a-like animatronics model for the ad’s unusual special effects.”
Video via Hypebot.
Available on iTunes:
Drake
Related ProHipHop Coverage:
Drake: Successful Music Video ft. Trey Songz
Drake: So Far Gone Mixtape’s Freemium Tactics
Over at Hip Hop Press:
Sprite’s Global ‘Spark’ Campaign for Teens to Feature Drake,
Video Director Rik Cordero & World Music Award Winner Jay Chou
