LadyGaga as a Service: Bringing Apple and Google to Commerce 2.0:
“Lady Gaga, along with her record company, is evolving the album in the form of software as a service…”
“On her path to global dominance, the site, LadyGaga.com has innovated the next generation of brand management for artists. To do this, she creates a join between Google’s YouTube, Apple’s iTunes, Twitter, and Facebook. Way beyond having a an Twitter account, LadyGaga is hosting an interface party, and you’re invited. She’s a performer who is inventing ways to create the value of using multiple platforms to juice the network effects.”
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Lady Gaga generates 25 percent of Vevo’s traffic
Available on iTunes:
Lady Gaga
