Luda On The Block
Ludacris will be getting out to support African American participation in the U.S. Census with the Luda On The Block campaign, a multilayered effort:
"FCB, NY, the lead agency for the 2010 Census Communications Campaign, has enlisted Globalhue advertising agency (GH), along with production and digital marketer RC-CP, and Disturbing the Peace Records (DTP), to effectively reach the vast nationalities representing the black Diaspora; including the AA, African, Caribbean and Haitian audiences."
"To create awareness and motivate this elusive, hard to count demographic who are young, single males (AA males tend to be the most undercounted in the AA community), indifferent females (single with children), the poor and underprivileged, people with criminal issues, and immigrants, this "Viral/Ludacris Webisode" campaign will run from March through April. The outreach includes radio broadcast media, a tour, and a national viral webisode campaign featuring Ludacris."
"The 2010 Census 'Luda on the Block' radio and home visit tour is slated to hit 5 nationwide AA targeted destinations (Dallas 3/19, New Orleans 3/23, NYC 4/5, Washington DC 4/6 and Atlanta 4/9). It gives Ludacris fans an opportunity to log on to participating radio station websites and write how their neighborhoods could benefit from 2010 Census funding. Some fans will be given a chance to meet and discuss the 2010 Census with him in person."
Official Site:
U.S. Census Bureau
Available on iTunes:
Ludacris
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Ludacris: Battle Of The Sexes [Album Art & Tracklist]
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Ludacris: How Low [Music Video]
Ludacris: My Chick Bad ft. Nicki Minaj [Music Video]
Over at Hip Hop Press:
Ludacris Motivates Young African Americans as Luda On The Block Visits 5 Cities for the 2010 Census
