2010 Kia Soul "This or That" Campaign [Photo: PRNewsFoto/Kia Motors America]
Kia Motors America today announced the "This or That" campaign for the 2010 Kia Soul featuring the return of the hip hop hamsters to the tune of Black Sheep's The Choice Is Yours.
Note: that hamster's outfit looks pretty suspect. A lot of tricky stuff here but a lot depends on who they're trying to reach.
Black Sheep – The Choice Is Yours
This is a great song that I wouldn't mind hearing in the wasteland of television but it must be weird for serious fans to see it in the context of hamsters pimping Kia's. I don't pine for the past but I can understand the mixed feelings that might ensue.
Speaking of the past. I don't live there no more but I sure wish I'd appreciated certain things more when they were around, from music to scenes to people. Know what I mean?
Available on iTunes:
Black Sheep
Related ProHipHop Coverage:
Those Darn Kia Soul Hamsters Commercials Win Nielsen Automotive Ad of the Year
Over at Hip Hop Press:
New 2010 Kia Soul Ad Campaign, "This or That", and Brings Back Hip Hop Hamsters
by Popular Demand
Kia Soul Hamsters Commercial Named Automotive TV Ad of the Year
