Publicist Lucy Beer has an article up at Small Business CEO titled Facebook Strategy For Your Small Business:
"Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness."
Good food for thought and you can get more at Lucy's blog Web Training Wheels. Don't worry if she doesn't use words like music or artist in every post. If you're not a big star, you're a small business and it's time to start thinking like one.
