I don't know if the Pac-Man x Rocawear Collab is a good idea or not. It's good for Pac-Man (however you want to spell it) in the same way Hello Kitty can absorb any cultural influence into its realm but for Rocawear?
From the press release:
This collaboration between Bandai Namco and Rocawear includes:
PAC-MAN being part of Rocawear's mobile, 18-wheeler Pop-Up shop. The Roc Pop-Up Shop will have various Bandai Namco games including PAC-MAN which will be able to be played by visitors to the truck. Limited edition PAC-MAN /Rocawear tees will also be sold on the truck…
PAC-MAN will also have its own channel on the Roc4Life website (www.roc4life.com) and throughout Roc4Life’s social media properties, which will feature various PAC-MAN 30th anniversary projects, interviews, etc. will be featured.
Is this a nostalgia play on Rocawear's part or are they getting desperate as their clothing line stagnates?
