Audible Hype's Justin Boland shows that you can go by a bunch of different names, blog when it suits you and still get a feature in Boing Boing:
"In the past 5 years, probably 90% of what I learned became obsolete. I really studied up on the music industry, and now in 2010 almost none of that matters."
"The only numbers we need to focus on are internal. The only asset that we have is our community of fans. We're creating unique space, so instead of modeling what "The Industry" is doing, now we're focused on communication and experiments."
"We're big believers in the Bandcamp platform, we've started working with Fairtilizer, and thanks to the coding talent of Charles Choiniere, we've also got a custom CMS and music management system built into the World Around Records website. That's been a huge advantage…"
"Artists have to be in control of their own data, their own music players, their own email list. Getting 100,000 downloads means nothing if you don't know who those people are."
