Cisco Intern Greg Justice Builds Personal Brand With Rap Videos



I Am The World's Most Interesting Intern

Cisco intern Greg Justice drops a nerdcore rap and begins building his brand within the walls of Cisco:

So far all that it has done is made him a minor celeb in the halls of Cisco and at a company conference this week in Las Vegas. "I have had a few celebrity point-outs. People see me and say, 'Oh, you're the intern!' " Justice said. "The celebrity point-outs have been the only bonus so far."

The question now emerges, should he leave well enough alone?

Probably not. I imagine this is an ideal medium for his target market.

ProHipHop's Advice for Greg Justice:

(a) Find stronger endings for your videos. The second was better but still a bit random.

(b) "The World's Most Interesting Intern" is a reasonable catchphrase within the context of Cisco PR but is going to become incredibly annoying if you use it in the title of every video. Especially since it raises the question, how are you interesting beyond this nerdcore shtick?

(c) Getting a job off these videos is unlikely but they do give you an entryway into meeting all sorts of people at Cisco. Right now, there are a bunch of people there that you could call and get a meeting with due to your current recognition that might not otherwise be so interested.

Try looking through the Cisco directory and identifying individuals who could help you realize your dreams. Go talk to them while you've got their attention.

Related ProHipHop Coverage:
Beyond the (White) Rapper: Nerdcore & Glam Rap
Nerdcore in Defense of Olafur Eliasson
Nerdcore For Life Trailer