Uche Okonkwo – Luxury Online: Styles, Systems, Strategies
Uche Okonkwo's Luxury Online: Styles, Systems, Strategies was released in March:
"This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online."
Should definitely be worth a look though I'm having a little trouble getting my hands on a copy.
Okonkwo is also the author of Luxury Fashion Branding: Trends, Tactics, Techniques.
Bio:
Uche Okonkwo
