Hip-hop and the Super Bowl

Even the Super Bowl had a hip-hop tint to it. The world’s biggest sporting event usually has a heavy mix of celebrities from all different genres and professions. While hip-hop is no stranger to the NFL’s biggest game, they had a particularly strong presence in the news and in the days festivities itself. Much of this has to do with the increased and intense media focus that is put upon Super Bowl week, including the pre-game and post game parties and press events. So here are some of the places that hip-hop made their mark.

Green & Yellow

Cash Money’s superstar recording artist, Lil’ Wayne, released a song entitled “Green & Yellow.” It was his tribute to the Packers and he obviously has made his decision on who he thought would win. While it wasn’t the best Super Bowl song to be created, it certainly was an honor for the Packers to have a recording artist of Lil’ Wayne’s caliber to record a song for them.

Black Eyed Peas

The Super Bowl has been very hesitant in the last few years to bring in an act that has flavor and isn’t always the safe choice. This year they got out of that pattern and brought in Fergie and the Black Eyed Peas. They looked to give the Super Bowl half time show a little kick from previous years.

Will.i.am

The Black Eyed Peas super producer did a little more than prepare his group for their halftime performance. It turns out that this producer is also a director and directed two commercials for the Super Bowl for the site chatter.com, which ran right around the performance of the Black Eyed Peas. This Super Bowl had hip-hop written all over it, and from the looks of it, hip-hop should be an important part of the big game for years to come.