The headphones sales clash involving famed rappers like Diddy, the RZA and 50 Cent has come to a head. Bearing witness to the impact of Dr. Dre’s company, Kevin Lee has seized the opportunity to make his own mark in the headphones game. The former partner at Beats By Dr. Dre has announced the launch of his own company, SOL Republic, to compete with the former.
According to Billboard.com, the son of Noel Lee, founder of audio-video product brand Monster Cable is going to unveil his own line of custom headphones. SOL Republic will focus on two things: mixing fashion and quality in their headphones while offering them to fans at prices lower than those of their competitors. With a price range between $50 to $150, the headphones are expected to attract many buyers.
Kevin Lee is excited about this venture and is beaming with positivity lately. In an interview, he said: “I’m very excited about the success of Beats [By Dre] because it’s a proven concept that people will care about sound, especially young kids,” he said. “With that proof-of-concept in place, I looked at the marketplace and said there is still a huge missing element, which is great sound at a mid-price point.”
Lee’s optimistic point of view regarding his latest products is the best way to introduce its tasteful designs. The headphones will come in two kinds, one with amplifiers for the listener’s ease and comfort and the other in an earbud model to give fans some fashionable choices. SOL Republic’s headphones is also exploring future options in high definition sound.
I recently bought a pair of altec lansings s4 earbuds, passing these up, because I have never heard of them before. I plugged my altecs in , and quickly returned them. 70 bucks it too much for a pair of 20 buck sounding earphone. went straight back to the aisle where these earbuds were hanging, and did a quick research on the guy who owns this company. bought them quickly, and am not dissappointed. for the money, they are the best that I have ever put in my ears. I have had 7 pairs of bose earbuds over the last five years, and am tired of replacing them. overpriced, and overmarketed is the recipe for bose