East Coast rapper, WordSpit The ILLest presents his “That’s Rocawear” masterpiece, a viral video to celebrate the evolution of hip-hop culture. WordSpit was born and bred in East New York, Brooklyn to a young mother and a hustling musician for a father. Wit humble beginnings as his inspiration, WordSpit realized his gift for lyrics in the third grade as has been honing his craft ever since.
“I can’t tell you the euphoria that I feel right now. I literally came to tears to think that, no one believed in me. My friends wouldn’t show up to shows, people told me to change my name,(that’s not going to work), why do you dress like that, WordSpit….. and all I can say is that I feel like I’m my way and I thank everyone for helping me get there. It’s your love that fuels this mission so remember WE THE ILLest!” – WordSpit
Rocawear was established in 1999 off the excitement around Jay-Z and Rocafella Records, and remains today as the number one urban lifestyle brand in the world. “That’s Rocawear” campaign celebrates how the culture has evolved and how Rocawear has not only evolved with the culture but has been a major force in communicating that evolution around the world.
