Sheets™ Energy Strips, “the new way to do energy,” will energize audiences in movie theaters across the country beginning September 30 with a new cinema advertising campaign in NCM Media Networks’ FirstLook pre-feature program.
Launching on the big screen with the brand’s funny, original “Take A Sheet™” creative campaign, Sheets™ will use the high-impact medium of cinema to premiere a new spot starring international recording artist Pitbull in an entertaining red carpet interview. Pitbull and his team spearhead the brand’s Hispanic marketing efforts, working together to create innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide.
The new Sheets™ Energy Strips cinema campaign is timed to support the brand’s expansion into leading national retailers including Walgreens, Wal-Mart, Duane Reade and GNC.
Unlike “energy drinks,” Sheets™ Energy Strips are distinctive because they are paper-thin, individually wrapped, dissolvable pocket-sized strips. When placed on your tongue, the strips begin to dissolve instantly and are easily swallowed and digested, delivering hours of energy. With multiple flavors, Sheets™ won’t spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets™ uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy – anytime, anywhere.
“Sheets™ is always looking for groundbreaking ways to elevate and distinguish itself from the traditional advertising campaigns,” said Warren Struhl, CEO of PureBrands, the owner of Sheets™ Energy Strips. “We are thrilled to partner with National CineMedia and have our Sheets™ ads reach consumers through a new and exciting channel.”
“There is no better place than the movies for Sheets™ Energy Strips to reach an engaged audience of active, on-the-go adults,” said Cliff Marks, president of sales and marketing with NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. “It is especially energizing to be working together because NCM has not only become a marketing partner, but also a Sheets™ shareholder. I look forward to launching this innovative consumer packaged goods product and establishing a new national brand through the power of cinema.”
