Kanye West's West Brands LLC has announced the launch of Kanye Travel Ventures, a celebrity branded travel service:
"Kanye fans will be able to customize their trips on the KTV site, www.KanyeTravel.com, including purchasing Kanye concert tickets and other performance-related merchandise and events, at the same time as they are booking their travel reservations."
And if that works:
"Kanye Travel Ventures, once successfully launched, will serve as a prototype for other such celebrity-brand driven travel programs, targeting the unique demographic profile and tastes of each artist's respective fan base."
A look at the Kanye Travel Ventures site currently reveals a generic, off-the-shelf service with little specific relationship to Kanye West other than the title and graphic so anything interesting beyond the announcement is still to come.
AdAge reports:
"Miki Woodard, president of the rapper's company, West Brands, told Advertising Age the process has already taken nearly a year. "We did a lot of due diligence with online travel partners" before linking up with Travelocity, Ms. Woodard said. Mr. West wanted an outfit that would be in it for the long haul, which could involve writing new software, she said."
"The next phase, expected within weeks, will be cross-promotional deals with marketing partners...negotiations are being conducted by Scotty Abrams, president of the celebrity brand-development firm Maniac Creative, Nashville and Los Angeles..."
"Mr. Abrams' father, Neil Abrams, president of a travel-industry consulting outfit bearing his name and also hired by Mr. West, said the marketing partners would include an automaker and wireless company."
Based on the logo at the bottom of the Kanye Travel Ventures homepage, the current travel service is provided by World Choice Travel, Travelocity's partner network.
Obviously this is going to work or not based on things we haven't seen yet. It could work if it's closely tied to the Kanye West experience which might well involve "writing new software". In fact, a well-done celebrity travel site linked to artist tours could be a real winner, especially if it leads to more such sites. But if it's simply a branded Travelocity service featuring cities on Kanye's tour plus merch then my Magic 8-Ball says get on outta here!
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