ProHipHop

Cory Gunz in 1LOVE: The Bronx Video Series



Cory Gunz in 1LOVE: The Bronx

I like this series of well made, personal yet professional videos from Nike Sportswear:

Episode 3 features Cory Gunz, Bronx based rapper and Young Money Entertainment budding superstar, giving us a tour of NYC’s northernmost borough, and according to Cory “The Birthplace of Hip Hop.”

But why do they say the Bronx is the birthplace of hip hop “according to Cory”? Study up or get out of the game!

Over at Hip Hop Press:
1LOVE: Brooklyn w/ Theophilus London
NIKE SPORTSWEAR AND THE FADER PRESENT PITCH PERFECT

Bounty’s Paper Towel Gang: White Glove ft. Rev Run



Paper Towel Gang – White Glove ft. Rev Run

This is already kind of old in web time but I just found out about it from the press release that shared Bounty's joy at the hundreds of thousands of views that may or may not have been generated by Bounty's botnet.

I'm not saying they're doing anything shady I'm just reminding us all that none of these views on sites like YouTube can be taken at face value. How do you know they're real? How do you know someone actually watched it? You don't and neither do I. But, since they did a YouTube homepage takeover, it could be for real.

I'm actually most impressed that the Paper Towel Gang makes Rev Run look kind of cool by comparison.

And I do have to give props for the use of the term "backhoe". I hope no further elaboration is necessary.

Confession, I'm watching this as I write the post. Man, they ripped off referenced so many artists, trends and subcultures in this. Got to respect that!

Related ProHipHop Coverage:
The Paper Towel Gang: Bring It [Bounty Rap Parody Video]

Over at Hip Hop Press:
Rev Run Featured in "White Glove" Video From the Bounty Paper Towel Gang

iAm Famous iPhone App Commercial [App by Mobile Roadie]



iAm Famous iPhone App Commercial

Nice iPhone app parody commercial closing with a plug for the new iAm Famous iPhone App.

And it’s free so you can also check it out to see what Mobile Roadie offers.

MySpace:
FAMOUS

B.o.B: Adidas Commercial



B.o.B – Adidas Commercial

Good to see B.o.B getting some visibility but I can't quite get enthused about this commercial. It just feels like the annoying white guy placing his ridiculous order is the star and that makes it kind of hard to care. But maybe he's famous too and I don't know it because he's in one of those new rock bands I'm busy ignoring plus the fact the YouTube post just mentions B.o.B.

Available on Amazon:
B.o.B

Related ProHipHop Coverage:
B.o.B Presents: The Adventures Of Bobby Ray [Album Art]
B.o.B: Bet I ft. T.I. & Playboy Tre [Official Music Video]
B.o.B: Camera [Music Video]
B.o.B: Nothin’ On You ft. Bruno Mars [Music Video]

Commercials: DieHard Battery vs. Gary Numan, Bonus: Reggie Watts



DieHard Battery vs. Gary Numan

Gary Numan brings us a new wave blast from the past in one of the latest installments in the DieHard Torture Labs campaign.

Personally I think it’s time for a collab between DieHard Torture Lab and Survival Research Laboratories* except SRL would win by simply destroying everything!



DieHard Battery vs. Reggie Watts

And here’s Reggie Watts from ’09.

*Quick true story: I had a friend running the lightboard for an illegal SRL show in San Francisco back in the ’80s under a highway overpass in a fairly deserted part of town at that time. He said they were torching stuff with some kind of flame throwing cannon and though the board was up on the overpass itself, the flames eventually got high enough to melt the power cables they had hooked up. They held out as long as they could before shutting things down and abandoning the area!

So I could imagine multiple interesting ways to use powerful batteries in such work.

Related ProHipHop Coverage:
Reggie Watts: F*ck Sh*t Stack Video from Why $#!= So Crazy?,
Comedy Central Show Under Development

Winston Robinson Gets Creative for The [Ford] Fiesta Project With Ski Beatz, Ricky Ruckus & Conrizzle



Fiesta Gets Romantic

Winston Robinson created what I think is a pretty cool web ad for The Fiesta Project embedded above. The focus on a reasonably plausible scenario that we've seen before in other forms, a couple can't get restaurant reservations so a surprise elegant picnic is presented by the boyfriend, is used to awesome effect to show the many details that are intended to set Ford's Fiesta off from other cars.

Bonus: special appearances by Ski Beatz, Ricky Ruckus and Conrizzle!

Official Site:
Ford Fiesta

Related ProHipHop Coverage:
Fashion Show as Marketing: Frank151 & Scion Present 151 Pieces
Kia Soul Hip Hop Hamsters Return to the Sound of Black Sheep's The Choice Is Yours
[Ad Pic, Music Video]

Swagger Wagon: Toyota Sienna Minivan Promo, Ha Ha Ha

4th Annual Rapathon: 27 Hours at Hip Hop Culture Center [Commercial]



Rapathon Commercial 2010

Harlem's Hip Hop Culture Center is holding their 4th Annual Rapathon beginning Saturday, June 26th at 4 pm and continuing for the next 27 hours with nonstop rapping.

Audition Dates:

Monday, June 14th – 6:30-8:30pm
Wednesday, June 16th – 6:30-8:30pm
Saturday, June 19th – 3-6pm
Monday, June 21st – 6:30-8:30pm
Thursday, June 24th – 6:30-8:30pm

Over at Hip Hop Press:
THE HIP HOP CULTURE CENTER IN HARLEM PRESENTS THE 4th ANNUAL RAPATHON

Beyond Urban Branding Looks Back

When Rap Rebuilt an Industry: Pass the Courvoisier

The Rap Gods Blessed Nike: Nelly Air Force Ones

One of the biggest gangsta classics branded Gucci eternally

More from Adisa Banjoko at Beyond Urban Branding.

U.S. Army Corp of Engineers & The Path of Righteousness Create Hip Hop Music Video Promoting the Everglades



To the Everglades

The U.S. Army Corps of Engineers down in Jacksonville, Florida joined with some young local artists to create the above music video inspired by the students' first visit to Everglades National Park. It's a good look for all parties though I couldn't get my mind off BP's oil spill and the looming destruction of similar habitats.

The following performers are listed on the video and also given writing credits:

The Path of Righteousness:
Kelvin Jennings aka The Lyric Master
Quinterius Cameron aka Young Q
Shawn Cameron

Featured Guests:
Carl Duckworth aka C-Note
Travis Pinckney aka TP Drums

The track was recorded and mixed at the Sonshine Communications studio.

Over at Hip Hop Press:
U.S. ARMY CORPS OF ENGINEERS RELEASED A HIP-HOP MUSIC VIDEO
ON EVERGLADES RESTORATION

Kia Soul Hip Hop Hamsters Return to the Sound of Black Sheep’s The Choice Is Yours [Ad Pic, Music Video]


2010 Kia Soul This or That Campaign

2010 Kia Soul "This or That" Campaign [Photo: PRNewsFoto/Kia Motors America]

Kia Motors America today announced the "This or That" campaign for the 2010 Kia Soul featuring the return of the hip hop hamsters to the tune of Black Sheep's The Choice Is Yours.

Note: that hamster's outfit looks pretty suspect.  A lot of tricky stuff here but a lot depends on who they're trying to reach.



Black Sheep – The Choice Is Yours

This is a great song that I wouldn't mind hearing in the wasteland of television but it must be weird for serious fans to see it in the context of hamsters pimping Kia's. I don't pine for the past but I can understand the mixed feelings that might ensue.

Speaking of the past. I don't live there no more but I sure wish I'd appreciated certain things more when they were around, from music to scenes to people. Know what I mean?

Available on iTunes:
Black Sheep

Related ProHipHop Coverage:
Those Darn Kia Soul Hamsters Commercials Win Nielsen Automotive Ad of the Year

Over at Hip Hop Press:
New 2010 Kia Soul Ad Campaign, "This or That", and Brings Back Hip Hop Hamsters
by Popular Demand

Kia Soul Hamsters Commercial Named Automotive TV Ad of the Year