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Diddy - Dirty Money - Love Come Down
So "Diddy - Dirty Money" really is the name of the group? Something's just not right about that.
Available on iTunes: Diddy - Dirty Money
Related ProHipHop Coverage:
Dirty Money Starring Diddy: Angels Music Video
Diddy's Dirty Money - Angels
You know, "Diddy's Dirty Money Angels" might be a better name for the group.
So who's the better singer, Diddy or Just Blaze?
Available on iTunes:
Diddy
Lectro Black: Last Train to Paris Mixtape
Diddy Blog #43 INTRODUCING NEW SJ Collection and Logo!!!
Diddy Blog #42: THE TRAIN IS COMING!!!!!
Given the hypeman title of this Diddy vlog, I would have expected a bit more hubris but it's actually a fairly human request for suggestions for marketing Diddy's upcoming album, Last Train To Paris, delivered in a rare thoughtful tone. Not to say that Diddy isn't full of thoughts, he just doesn't usually show this side of himself in pubic.
Plus, I dig the meta quality of this promo video that features marketing by requesting help with marketing.
Related ProHipHop Coverage:
Pushbacks: Diddy's Last Train to Paris, Lil Wayne's Rebirth
Trailer: Making His Band, Diddy's Newest Reality Show
Diddy Bop Reveals Monstrous Last Train To Paris Publicity Campaign
Ahead Leveraging Web & Mobile Presence
Diddy: Last Train To Paris Free iPhone App
TechCrunch microanalyses a bunch of leaked internal Twitter documents and meeting notes and comes up with a list regarding P. Twitty and a possible "Entertainment/Marketing Advisory Board" that includes the following notes:
Diddy not so strategic
Diddy values his contribution higher than we do
Talk to the Ciroc people
Get a group of people rather than concentrate on Diddy
Maybe get them to invest which will give us more pull with them when they do things we don't like
Distractionary Element
Damn, they sure got his number!
Lots of interesting business stuff, the good stuff you don't normally get which is why most business news is so darn boring.
Making His Band Trailer
Via YouTube:
"You've seen Diddy create a hip-hop group, a female pop group, and a male R & B group. Now the grande impresario is creating a group for himself, to perform on what he is calling his last album. Diddy and his team will leave no stone unturned as they scour the country for musicians and back-up singers to bring his music to life. Those who make it through the early auditions will spend several weeks proving their worth and ultimately Diddy will choose the best of the best to be in his band."
This actually looks like it might be a bit more interesting than previous Band Making, No Bitchassness productions!
Making His Band debuts on MTV July 27th at 10:00pm ET/PT.
Twitterin' Diddy recently reached the million follower mark but his victory is being challenged by the hordes of haters deploying the #unfollowdiddy hash tag.
Black Web 2.0 has more.
Simon Cowell tops The Hollywood Reporter's New Reality Power List, their "second annual list of the 50 most-powerful figures in reality TV", which takes an industry focus with the following criteria:
"1. The contribution each person makes to the success of his/her shows, either as a producer, on-air talent or an overseeing executive.
2. Number of shows on the air, the Nielsen ratings and impact of those shows on the TV business and popular culture.
3. Reputation for quality and influence within the unscripted business.
4. The "watercooler" factor. People whose force of personality and ability to create the dramatic moments that have defined the genre are given extra weight.
5. Talk shows, clip shows, live events, daytime game shows or traditional documentaries were not considered, nor were foreign or network executives whose primary responsibility is not the unscripted division."
Further down the list we find Tyra Banks at no. 37, Diddy at no. 44 and Randy Jackson at no. 47.
P.TwittyTV Episode #32 - World Premiere of Diddy Bop
As the Diddy Monster revs up for the launch of Last Train To Paris, due September 22nd, with the release of multiple officially unofficial web videos of the first single, Diddy Bop, it's clear that this will be a monstrous campaign.
When Diddy dropped Press Play in October of 2006, which debuted at no. 1, he had only recently launched Diddy TV yet could accurately claim to be dominating "TV, Radio & the Internet With [a] Massive Cross-Platform Media Blitz".
Of course, he already had a popular MySpace page, was already working the BadBoyRecords YouTube channel with such classics as his Proactive rant and, of course, all us web folks were already chronicling his every move.
But since then we've watched such web phenomenon as Diddy test-launching an assistant search on YouTube that led to a reality tv show on VH1. We've also seem him join the Twitter nation and launch yet another YouTube channel, PTWITTYTV. And that just scratches the surface, leaving out most of his offline activities that are excessively documented online and via traditional media channels.
We've also seen the launch of additional highly popular, high volume blogs such as 2dopeboyz that broadcast Diddy's every achievement as a matter of course. Not to mention the usual blogging suspects and the ever growing legions of copycat bloggers along with the stalwart hip hop news sites, new hip hop video sites, such as OnSMASH where the presence of Diddy is easily felt, and new web properties from such media monsters as MTV.
In short, Diddy has a much larger web realm, plus the iPhone and an increasingly diverse mobile sphere, in which to deploy his growing arsenal of digital pr tools that he and his people will work till those mules collapse.
I thought the iPhone app was a classy move but the flexibility of Diddy's web arsenal didn't hit me till the release of the Diddy Bop video.
First, he releases an unofficial video in multiple forms leveraging earlier pro video footage to prepare people for the official video and a dance contest, each stage of which will be publicized through his web presence and more traditional means like NY radio and picked up by a huge range of media outlets not just limited to all the new web outlets.
And that's all just for one single. Other than the Second Coming of Eminem, I can't think of anybody who can get more mileage out of a single before it even hits the charts.
I previously speculated about Diddy's need to get a no. 1 but now I think the only thing that stands between him and massive sales is viewer exhaustion and, despite the huge campaigns we've seen in the past from so many stars and for so many media products, I think Diddy will be the test case for whether or not total saturation campaigns can be overdone.
It could well be that Diddy is simply demonstrating what it now takes to cut through the noise if you're not the First Black President or you're unwilling to take the Britney Spears' Skating on the Edge of Disaster route to consistently reach the ADD masses.
Free Last Train To Paris iPhone App
The Land of Diddy has released a free Last Train To Paris iPhone App and not a moment too soon with Diddy's 6th album, Last Train To Paris, due September 22nd.
The app includes an interesting, interactive development process which sets the stage for a summer update:
"Users are able to upload their own photos and stories to a train image mosaic, which will be included into a larger, richer application out this summer. You'll be able to zoom in, view individual photos, read the stories, and literally be a part of the movement."
For better or for worse, Diddy does not disappoint and I love the fact that this album was announced in February with an "electro-hip-hop soul funk" sound. That's long range planning right there in terms of both music trends and marketing.
Of course, the sound can change and the tracks can be switched up but the marketing must continue because Diddy has no choice but to debut at no. 1. Like all the big players, when that run ends, the downturn begins.
Actually, I'll be interested to see how he handles not debuting at no. 1, whenever that occurs. It will clash with his ego and image, yet, like Jay-Z, I think he has the potential to be one of those cats that grows old gracefully, whether or not he welcomes the transition.
According to The Real Estalker, P Diddy is considering buying his current Sunset Strip rental which has somehow risen in price from $5,495,000 to $5,995,000 despite the difficult economy:
"The 4 bedroom house offers...3 main bedrooms, an additional bedroom for the staff/entourage...5.5 bathrooms, a media room, a lovely view towards Century City, and two swimming pools. That's right children, two damn swimming pools."
Guess his mere presence has an effect on real estate values!
Mark Curry: Dancing With The Devil
Mark Curry's Bad Boy/Puff DiDaddy expose, Dancing With The Devil, seems to be off to a good start and the cover art is kind of cool with the devil shadow behind Sean Combs who, come to think of it, has never been photographed in a mirror!
But what's up with that gecko like right hand?
Is it poised to SUCK the life out of the reader? Or is it reaching for more SALTY NUTS?
YOU DECIDE!!!
Ciroc "Diddy" Obama Leaves His Virtual Mark
I've always wondered why there wasn't more exploitation of these down moments in urban media because Diddy's latest publicity moves really have an open playing field at the moment.
For Ciroc Obama, i.e. Sean "Diddy" Combs, swagger jacking or, in layman's terms, leeching off the brand of another is second nature. So, yeah, his public attempt to get a Ciroc Vodka product placement on or near the Time Square New Year's ball feels a lot like Taco Bell's public offer to 50 Cent.
And, yeah, launching the I Am King website so close to Christmas definitely suggests a brand jacking of the birthday celebration of what many Christians term the "King of Kings." That move even one upped his Malcolm X/Martin Luther King references!
But I'm not trying to give him a hard time. I say, let Diddy be Diddy.
However, Diddy, letting you be you also means recognizing that you'll probably never be Bond, though you might can be Flint!
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