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May 16, 2008

NY's Brand Slips Again: 50 Cent & Sean Bell

50 Cent disses the South:

"New York City is the mecca," 50 said. "It's the essence of where it comes from. The competitive nature of the art form it makes us compete more. They're kinda in a survival circle 'like if we all hold on we might could stay close enough to the bay'. If you add them all up they'd be like one me. All of them."

Doesn't this remind you of the things 50 was saying about Kanye before he got his gangsta *ss spanked in full view of the world?

50 Cent's musical career is on the downturn and he's got to do whatever he can to keep it going as long as he can so he can make money off all that other stuff he does.  So he's going to try anything that's worked in the past until he rides the wheels off his own cliches.

This is also a bad look in the wake of the pathetic reaction from New Yorkers to the acquittal of Sean Bell's attackers.

You know why I haven't written about Sean Bell?

I was waiting for New York to show some leadership.

What did we get?

An out of touch Al Sharpton showing he doesn't have it any more, a bunch of bloggers yap, yap, yapping without making any noise and numerous artists trying to leverage a tragedy to push hastily made singles on the public.

Hey, I know there are some very cool people in New York, some rappers that did respond meaningfully and some real serious folks on the ground but New York's brand is looking very weak at the moment.

On the Upside:
New York still dominates Hip Hop Crime news!  Must be that competitive spirit 50 Cent's wanking off about.  Well, at least he didn't start babbling about "swagger".

Related ProHipHop Coverage:
G-Unit vs The Game = Boring, 50 Cent Out of Moves?

April 26, 2008

50 Cent Accelerates the Ice Cube Process via Aerobics

50 Cent has taken up aerobics to lose [likely steroid induced] muscle mass for his upcoming role in Streets of Blood.

You can file this under celebrity trivia or you can note that, though Ice Cube still acts all hard and angry in his music, which doesn't sell as well as it used to, he can also now make big bucks off family feature comedies.

Damn fine timing since 50's music career seems to be on a downturn in the wake of Kanye's stunning triumph in the Soundscan wars.

And a smart acting marketing maneuver as well since the press and general public take it as a high sign of art if you're willing to gain or lose a lot of weight to make it happen.

April 21, 2008

50 Cent to Push Back The Game's Album?

I guess this is a question mark kind of day.

50 Cent tells Mixtape Monday that The Game and G-Unit will not be having an [embarrassing] sales battle [that Game would win]:

"I'mma wait a little, then I'm just gonna push his album back," 50 told us last week of Game's project. "I don't think there's anyone that would legitimately look at him like it's a competition, him versus G-Unit. It just doesn't make sense. I make money every time he releases an album."

Despite his protests, 50 Cent will gladly undermine what could be a decent Game album if he's able without offering anything to match.

Thanks a lot!

Related ProHipHop Coverage:
G-Unit vs The Game = Boring, 50 Cent Out of Moves?

April 20, 2008

G-Unit vs The Game = Boring, 50 Cent Out of Moves?

Ever since Kanye beat 50 Cent it's gotten harder for me to pay much attention to 50's various issues so I don't know if a G-Unit vs The Game sales contest is a new topic of conversation or not but it's definitely feeling a bit tired at the onset.

Good thing for 50 Cent that he's got moves outside of hip hop because he seems to have played all his rap cards and now just keeps reshuffling the deck.

Speaking of "outside of hip hop":
Video: Curtis & Carrie Underwood Shoot a Vitamin Water Commercial

March 27, 2008

50 Cent: Blood on the Sand Due Next Fall

50 cent blood on the sand wallpaper

50 Cent: Blood on the Sand Wallpaper

Sierra Entertainment announced a fall release for 50 Cent: Blood on the Sand, the videogame sequel to 50 Cent: Bulletproof, for Xbox 360 and PLAYSTATION 3.

Official Web Site:
50 Cent: Blood on the Sand

At MTV.com:
50 Cent Video Game Exclusive: 'Blood On The Sand' Details, First Images Revealed

March 19, 2008

50 Cent at New York Auto Show for Pontiac

Looks like another Nah Right day with me just saying, go check his blog to see 50 Cent playing hypeman for Pontiac.

Hey, is it just me or is Eskay's game picking up since he ended his fulltime relationship with XXL?

Update:
Here's video of 50 Cent extolling the virtues of various Pontiacs on display.

Related ProHipHop Coverage:
50 Cent/Pontiac Link w/JBL's Audio Gear
Chrysler Embeds Itself in the World of Hip Hop
Dodge Charger Gets Hip Hop's Attention
50 Cent Wants That Charger

March 04, 2008

Thisis50's Chris "Broadway" Romero to Speak at Virtual Worlds 2008

The announcement for Virtual Worlds 2008, happening in New York in early April, mentions that a speaker from G-Unit Records will participate.

Turns out that speaker is Chris "Broadway" Romero and he's clearly participating due to the creation of Thisis50, 50 Cent's social network powered by Ning.

I just joined Thisis50 so I could check out the stats that were available and it says I'm the 100,686th member which matches up with the number of members per page and the number of pages displaying members.  That's pretty good though one has to wonder if requiring registration to view the site beyond the homepage pushes that number up or down.

Generally I do think it's a doofus move to require registration to check out the pages of a social network, since you miss out on all sorts of casual search engine driven traffic, but with a phenomenon like 50 Cent and free registration there are reasons it might work.

One big reason is that the traffic is more focused and there's a lot more demographic info immediately available which makes marketers and advertisers happy.  Given that 50 Cent can regularly promote the network as he does all his other stuff, he can continue to benefit from the traffic spikes that come from such attention, while building a longterm base of fans.

Are 100,000+ members good given the size of 50's fanbase which is presumably much, much larger?

If you've got comments on the topic of the walled garden as it relates to a social network like Thisis50 please send them to me or send links to your posts on the topic to:
clyde(at)prohiphop(dot)com

On a related note, send all hip hop pr, including press releases, newsletters and embeddable video links, to me at:
hiphoppress(at)netweed(dot)com

Related ProHipHop Coverage:
PROJECT 150: Meet 50 Cent via Bragster & Thisis50.com
G-Unit Clothing: 50 Cent Reclaims His Brand

February 26, 2008

PROJECT 150: Meet 50 Cent via Bragster & Thisis50.com

Meet 50 Cent! Bragster and Thisis50.com Present: PROJECT 150

Bragster and 50 Cent are doing a cross-promotional project in which the 150,000th member to join or be referred to Thisis50.com will get to fly with a friend to somewhere or other to hang with 50 Cent.

To participate you'll need to be a registered member of Thisis50.com and then head over to Thisis50.com/profile/bragster.

The idea that this started with a dare at Bragster is kind of silly but that's Bragster's structure so that's how they have to set it up.  It seems highly unlikely that they didn't plan the whole thing ahead of time but it looks like a great way to get new members on 50's site as well as give Bragster some attention.

One oddity:  It sounds like you could refer the 150,000th member and then pick someone else to go but then the 150,000th member could do the same thing.  I'm sure they'll work it out somehow.

February 10, 2008

G-Unit Clothing: 50 Cent Reclaims His Brand

Wooohah! puts the G-Unit Clothing/Marc Ecko Enterprises break-up in context based on discussions with folks in Vegas for the upcoming MAGIC Convention.

Basically Wooohah's perspective is that this is another of 50 Cent's moves to take control of his own brand after learning the business with a corporate partner.

From the launch of his own film company to thisis50.com to G-Unit Clothing, 50 Cent's "taking it all":

"Everyone in the industry expects, and should expect a revamped clothing brand from 50 in the near future. Early plans for the clothing line include a fully integrated launch with thisis50.com and even having some of his new clothing in future movies that he produces...50's recent moves have shown he is willing to make smart financial risks all while building his own empire that is directly controlled by himself. Bottom line, no more splitting profits with his corporate partners."

As DrJays.com Blog pointed out, "G-Unit Clothing has been a strong selling brand on DrJays.com since its debut, and we anticipate 50’s next moves with the brand."

Guess folks were a big quick to view this as another business failure rather than putting in the work to consider the bigger picture.

Just because Kanye West sold more records and 50 Cent can't develop new artists doesn't mean he's out of moves.

Related ProHipHop Coverage:
G-Unit Clothing Splits With Marc Ecko Enterprises
Vibe Hollywood Issue: Robert De Niro & 50 Cent, 1st Green Section & Ralph Lauren Special

January 21, 2008

The 50 Cent Sundance Film Festival

The Sundance Film Festival is off to a slow start for deals but 50 Cent says this is the "50 Cent Sundance":
"This weekend 50 Cent rolled into Sundance with an entourage big enough to fill an entire screening, taking the time to perform in concert, feed a gourmet meal to several dozen celebrities and announce the formation of his own film company."

50 Cent is forming a new film production company with producer Randy Emmett who was in on Home of the Brave and Righteous Kill.

50 told MTV's Larry Carroll:
"It means I'll have creative control of some of the projects I commit to and I can choose things to develop. I won't be [on camera] for everything I'll be producing, but now I'll be producing films too."

December 28, 2007

Forbes Turns Rumors Into Facts: 50 Cent's Glaceau Take

While you can probably find plenty of outlets that still say that 50 Cent got $400 million from his cut of the sale of Glaceau to Coke, most have moved on to the $100 million figure originally described by Forbes as an "estimated take" and now simply presented as a fact without any support whatsoever at any point.

Forbes never revealed how this figure was estimated or by whom though "Forbes" sometimes takes credit for the estimate.

Is this another rumor turned fact by simply repeating it multiple times in a mainstream media source that's trying to look hip by covering rap?

Or does it not really matter since we're talking about rappers and that's entertainment news?

Related ProHipHop Coverage:
50 Cent/Glaceau Ownership Figures to Remain Unresolved
Rumor of 50 Cent's 10% Share in Glaceau Likely PR Move

November 30, 2007

Rumors: 50 Cent Borrowed Cars for MTV CRIBS?

Real Talk NY uncovers online claims by Ferrari enthusiasts that those Ferraris on MTV Cribs weren't 50 Cent's.

But it's all about selling the house so can't we just stand back and let the kid work?

November 21, 2007

50 Cent Seeks Home Buyer w/MTV CRIBS' Help

Sneak Peak of 50 Cent's Mansion on MTV CRIBS

After a brief delay the above video proceeds with clips from Sucker Free's Full Sneak Peak of 50's Crib.

That's right, 50 Cent is giving YOU a tour of his mansion on MTV CRIBS, December 29th.

Assuming the property hasn't sold since going on the market back in May, this may be the biggest real estate ad on prime time tv to date.

September 18, 2007

It's Official: Kanye West Massacres 50 Cent in Soundscan Showdown

Billboard is officially reporting that Kanye West's Graduation had first week sales of 957,000 "posting The Billboard 200's largest sales total in more than two years."

50 Cent's Curtis moved 691,000 units in what should be a week of celebration for the artist who seems to be dealing with a lot of conflicting emotions at the moment.

One would hope that Kanye could calm down now but he will most likely take these sales figures as vindication for his poor behavior.  Feed the ego, get more of the ego.

Lots of interesting stuff in the Billboard article:
The total for West's "Graduation" is the largest by any album since 50 Cent's "The Massacre" opened with 1.1 million copies in March 2005..."Graduation" also rings up the largest week yet by a digital album download, starting with 133,000, beating the prior record of 102,000, set earlier this year by Maroon 5's "It Won't Be Soon Before Long."

Kenny Chesney Pirates & Poets [& Whatnot] moved a respectable 387,000 copies.

Related ProHipHop Coverage:
Forbes Magazine Offers Billion Dollar Remix for Download

September 17, 2007

50 Cent Cancels European Appearances; I Get Money Forbes 1, 2, 3 Remix w/Jay-Z & Diddy Drops

At first it seemed like 50 Cent was getting over his initial disappointment at the sales of Curtis versus sales of Kanye West's Graduation as reports of "50 and Hot97’s 5-borough tour" and news of an upcoming 50 Cent/G-Unit SIRIUS Satellite Radio concert came in.

But now 50 Cent seems to be cancelling major European appearances due to Kanye's victory on the UK charts.  Not a good sign if that's the case.

Update:
And now the I Get Money Forbes Remix with Jay-Z and Diddy joining 50 Cent drops everywhere.  Drew says it's missing the Jay-Z verse.  Perhaps Miss Info has it.

Eskay says he has the full Hov version.

Related ProHipHop Coverage:
It's Official: Kanye West Massacres 50 Cent in Soundscan Showdown
Forbes Magazine Offers Billion Dollar Remix for Download

September 12, 2007

50 Cent: "I Don't Want To Do It Anymore"

50 Cent Interview on September 11th

Though he doesn't exactly say it's over 50 Cent certainly wasn't too happy in this interview last night before a Springfield, MA concert on September 11th when he seems likely to have already received early sales figures.  Kanye West would have been the same way if the situation were reversed but this really is the most shook I've seen 50 Cent in an interview to date.

The heavy downer lines are dropped at the end.  I think he'll perk up but he's in shock at the moment.

Note that this journalist had the chance of a lifetime but dropped the ball by not being able to go off script and pursue the opportunity.  Learn to freestyle.  It's a basic element of hip hop journalism.

Related ProHipHop Coverage:
It's Official: Kanye West Massacres 50 Cent in Soundscan Showdown
Kanye West to Outsell 50 Cent & Kenny Chesney
50 Cent Blames Curtis Failure on Interscope

September 08, 2007

50 Cent Works the Web: MySpace Curtis Streams, Top Friends & Dance Contest, Video Interview King

50 Cent - I Get Money Dance

Supposedly all of the tracks from Curtis are available for streaming on 50 Cent's MySpace page.

If you check out 50's MySpace blog you'll find such promotions as a 50 Cent's Top MySpace friends contest in which MySpace fans can promote 50 and possibly win a place as a top MySpace friend on 50's profile plus 50 Cent['s online intern] will personally place a comment on your MySpace page.

There's also an I Get Money Dance Contest that's been going on for a month or so.

What's a trip is just about any other artist would make one of these things the centerpiece of their online campaign.  You'd see ads all over the place pushing you to the dance contest or whatever is taken as the focus.  But 50 Cent's online game seems to have become fully distributed with activities specific to the outlet.

50 Minutes with 50 Cent, Pt. 1

What got me thinking about this topic was my realization that there's been a steady stream of 50 Cent video interviews for a wide range of online outlets from MySpace's 50 Minutes with 50 to an OnSMASH interview series to VBS meets 50 cent.

Kanye's doing online video interviews as well but my subjective experience has been of seeing more original interviews with 50 Cent on different indie sites that are then popping up all over the place as embeddable videos.

What have you seen?

Is 50 Cent the online interview king?

And can anyone tell if Kanye West has won the battle for magazine covers?

August 30, 2007

Glenn Gamboa on 50 Cent's Marketing feat. "The Bet"

I haven't been keeping up closely with the sillier aspects of 50 Cent's recent marketing efforts from his enthusiasm for a debate with Kanye West to his claim that he would quit rapping if Kanye sells more but I thought all that was off in any real sense.  Maybe 50 Cent's still buying in but I thought he'd finessed his way out of that.

I guess I'm just bored with the high school antics like "let's have a debate" and "I'll quit if you win" but Glenn Gamboa thinks that these latest escapades show 50 Cent is a great marketer and he might be right.  We'll see on the 11th and see even more in the weeks that follow.

Glenn Gamboa is very impressed with "The Bet":
Just so no one's confused, 50 Cent will not lose that bet promising to retire as a solo artist if his new album "Curtis" (Interscope) didn't sell more copies than Kanye West's new album "Graduation" (Roc-a-Fella) in its first week.

He wouldn't have made it if he wasn't sure...He adds that all the hype surrounding The Bet is totally media-generated and he would know. After all, that's the way he planned it.

The Bet is what got him and Kanye on the cover of the next Rolling Stone. It's what got him mentioned on TV, got the Sept. 11 release date for both albums ingrained in the heads of people only passingly interested in music, spawned endless chatter in the hip-hop blogosphere and in countless newspapers, including this one.

The Bet only goes to show that 50 Cent, like Madonna and pre-crazy Britney Spears, is a master at manipulating the media.

I'm just not feeling it and I think it's the whole setup of Kanye West Vs. 50 Cent that's driving the media coverage and The Bet was only one example.  But I'll keep looking for differing responses so I'm not in total dereliction of duty since I wasn't that moved by "Hip Hop Is Dead" either and you see how well that's done for Nas.

July 18, 2007

50 Cent Reads Polls, Disses George W. Bush

Nice.  50 Cent has previously expressed his love of Gangsta George:
50 thinks the president is "incredible ... a gangsta." "I wanna meet George Bush, just shake his hand and tell him how much of me I see in him," 50 told GQ.

I never thought that meeting was likely because 50 would have to get past George's security while George would have to get past 50's and that would take an excessive amount of prior negotiating.

But now 50 Cent has seen the light [and the opinion polls] and clarifies for New York Magazine:
George Bush has a talent: He has less compassion than the average human. By all means, I don’t aspire to be like George Bush.

Now that's marketing savvy.

And he didn't have to stoop to reading books to do it.

July 14, 2007

Curtis Steps Up: 50 Cent - I Get Money

50 Cent - I Get Money

Finally the single and the video catch up to the marketing campaign.  Dropping the names of all those dj crews in the displayed text is so smart.  Talk about reaching the influencers.

I could say a lot about this video but it's a bit late.  Suffice it to say that this is an excellent example of how 50 can snatch the game right back, as if out of thin air.

Feel the power of Lil Flip!

Related ProHipHop Coverage:
Whose Numbers Does 50 Cent Need to Beat?

July 11, 2007

Whose Numbers Does 50 Cent Need to Beat?

50 cent on the cover of vibe magazine

"I've got to sell how many albums?"

50 Cent talks a lot of smack about other artists' record sales to the point that he now must chart higher than other recent successes to be considered a success.  Though he doesn't have to beat his previous numbers, since rap cd sales are on the decline, he does need to beat recent numbers by major stars and he does have to debut at no. 1 or he's a failure by his own standards.

For the moment, let's sidestep the issue of 50 Cent's abject failure in the singles arena.

Whose numbers do you think 50 Cent needs to beat to be considered a success in the terms by which he has defined success, i.e. overwhelming dominance of the marketplace?

First Week Sales from '06 & '07:

Jay-Z's Kingdom Come - 680,000
T.I.'s King - 522,000
T.I.'s T.I. vs. T.I.P. - 468,000
The Game's Doctor's Advocate - 358,000
Nas' Hip Hop Is Dead - 355,000
Young Jeezy's The Inspiration - 352,000
Ludacris' Release Therapy - 309,000

After talking about Jay-Z's album sales as being a disappointment [in a radio interview I once heard], I feel 50 Cent needs to beat 680,000 in his first week out to be a success in his own terms.  I don't think he can do it.

50 Cent & Interscope: Hoist by Their Own Petard?

As 50 Cent struggles to get a winning single out, Interscope blocks the process of feeding the fans.

After explaining that one of those forgettable 50 Cent singles had leaked all over the web but Interscope reps chose to force him to take it down, Eskay suggests they check out The 20 Things You Must Know About Music Online, a free document that I've also directed people towards, and a kind gesture if you think about it.

Honestly, this is one of those times that I don't want the record companies to get it.  After watching 50 Cent's trail of destruction, admittedly causing trouble mostly for New York, I'm very curious what happens if he doesn't hit his numbers after giving so many people, including Jay-Z, flack about not hitting their numbers.

It's a "hoist by their own petard" kind of thing.

July 05, 2007

50 Cent's VitaminWater Commercial Outtakes

beef: food or foe?

G-larious outtakes from 50 Cent's VitaminWater commercial recently appeared on YouTube.

50 catches up with some bootleggers

Will these outtakes still be funny if Curtis tanks?

Via DrJays.

June 02, 2007

50 Cent/Glaceau Ownership Figures to Remain Unresolved

Ok, all sorts of online sources are saying that Glaceau has denied that 50 Cent got $400 million and this is one version of the statement folks are reprinting saying it came from MSN, though I can't find that source at all:

While 50 Cent and many other world re-known celebrities have very lucrative and fruitful partnerships with our brand, any report stating personal figures of ownership in our company are erroneous at this time. Glaceau and Mr. Jackson have a deal in place that grants him partial ownership in his own brand. Both parties remain excited about the future of our relationship.

Assuming this is an accurate quote, they're not really saying anything.  This is the equivalent of saying, "he could have made more or less but we're not telling".

In fact, nobody's going to reveal that information in an official capacity, so the AllHipHop.com distributed rumor that 50 made $400 million will stand in the minds of the general public.  What will be interesting to see is how many MSM outlets pick this rumor up.  After seeing it on a newspaper blog and in a gossip column, the Guardian appears to be the first to run it in a news article as a straightforward statement of fact.

Thanks to Bruce Banner from Playahata for keeping me updated on developments.

May 29, 2007

Rumor of 50 Cent's 10% Share in Glaceau Likely PR Move

Bruce Banner beat me to the punch at Playahata, but I too find AllHipHop's claim that 50 Cent held 10% of Glaceau, which is being acquired by Coke, rather questionable.  I'm not saying it's impossible just highly unlikely given that 50's ownership stake has not been previously revealed and no legitimate news outlets have run this information that I can find.

My best guess has been that this is planted news from 50 Cent's camp which worked perfectly.  AllHipHop runs the claim in a hip hop news item, it's immediately reprinted on all sorts of discussion boards and the like, gradually becoming disconnected from its origin and taking on a life of its own.  As happened this weekend.

According to Bruce, the folks at Glaceau would not confirm the details in response to phone calls and it's highly unlikely that such information would ever be officially released.

However, as Bruce points out at Playahata, lying to build your brand is a well-honed hip hop business technique.

If anybody has anything substantial on 50's ownership stake, please do let me know.  I should clarify that I'm not saying that Nolan Strong or anyone at AllHipHop made anything up.  It's just that they're a go to spot if you're an insider who wants to spread rumors making them vulnerable to getting gamed.

For a bit of background on 50 Cent and Coke's acquisition of Glaceau:
50 Cent Album Delayed, Vitaminwater Commercial & News, Marketing w/50's House

May 25, 2007

50 Cent Album Delayed, Vitaminwater Commercial & News, Marketing w/50's House

50 Cent Vitaminwater Commercial

50 Cent's upcoming album Curtis has been rescheduled for a September release as an interesting campaign emerges including hosting a week of Rap City.  I'll have much more to say on the campaign but how 'bout that Vitaminwater commercial?

In related hip hop news, Coca-Cola will acquire Glaceau, makers of Vitaminwater, with whom 50 Cent has a deep relationship as an investor and product creator/sponsor.

fifty cent's house for sale

50 Cent's House for Sale

Move, Inc. is promoting its real estate blog Trend Spot and related services with a press release featuring the homes of 50 Cent and Bow Wow plus other celebs.

[Photo Courtesy Business Wire]

May 07, 2007

50 Cent Enlists Floyd Mayweather to Market Curtis

Entry Footage from De La Hoya vs. Mayweather

50 Cent excorted Floyd Mayweather Jr. to the ring for his victory over Oscar De La Hoya Saturday night.  The video above [which I doubt will last] starts with Mayweather preparing to leave the dressing room with 50 joining him and rapping as they enter the arena and walk to the ring.

This was a real marketing coup for 50 Cent who may have given Mayweather a psychological boost but was basically a very secondary act in the context of the fight.  50 gets a moment in the ring and a flash of the back of his shirt on tv announcing the upcoming release of Curtis.

One of the announcers describes 50's performance as very expensive but probably donated.  I'd say the opposite was true.  50 Cent got some very expensive advertising off this one.

It's illuminating to see the difference in Jay-Z and 50 Cent's current positioning in relationship to world class sports figures with Jay-Z reaching out to Nascar drivers and 50 aligning with a boxer.

Via Different Kitchen.

April 05, 2007

50 Cent/Young Buck Rumors Don't Sound Like Rumors

Usually when I read so-called rumor columns I turn around and check the news because at least half of what such columns usually run isn't a rumor by the time they post and probably never was in the first place.  But when illseed talks, I listen, cause CC knows what's up!

illseed oftens mixes rumor with breaking news and his 50 Cent/G-Unit rumor column linked above also goes back a day or so.  I'm mentioning this because ever since first seeing how 50 handles beef by putting a straightjacket on everybody around him, I've wondered when the whole thing would start falling apart.

The Game was one thing.  He's clearly got some issues that throw him off severely on a tactical basis.  Hard to say if he thinks strategically.  But 50 Cent basically telling Dr. Dre to stand down and stay off his album was not a good sign.

Young Buck is a different matter.  I'm not a fan but the fact that he's challenging 50 Cent's obsession with beefs says a lot about what kind of man he is.  Given his current strength on the charts and the fact that 50 Cent doesn't really seem to do that much for him, the outcome looks fairly inevitable.

March 28, 2007

Chris Lighty Says "Stop Hating On The Next Man" [& Check for 50 Cent's "I'll Stab Your Mother In Her One Good Eye"]

Chris Lighty offers an impassioned response to recent claims regarding an attack on him and his brother and to his client's legal troubles:

"I HAD A FRIEND CALL ME AND SAY THEY ARE TRYING TO DRAG ME BACK INTO THE DARK SIDE OF HIP HOP AGAIN. I SAID I WON'T LET IT HAPPEN... I WILL NOT CONDONE ANY VIOLENCE. I AM A BUSINESS MAN IN THE BUSINESS OF BRANDING MY MUSIC AND EXPANDING HIP HOP. THE CHAOS AND MAYHEM WILL DESTROY HIP HOP. WE HAVE A FORCE OF PEOPLE IN HIGH POSITIONS LOOKING TO BRING HIP HOP DOWN. I AM TRYING TO KEEP IT ALIVE. MAKE A DECISION PEOPLE TO DISCERN WHAT IS ENTERTAINMENT, WHAT IS REALITY AND WHAT IS FICTION. WE HAVE TO LIVE AND ABIDE BY RULES NOT THE CHAOS AND MAYHEM HIP HOP IS IN RIGHT NOW. STOP HATING ON THE NEXT MAN. I WILL BE BACK BUT HOPEFULLY ON A BETTER NOTE AS THIS ISN'T WORTH THE ENERGY."

If he's feeling so strongly that he has to type in all caps, I feel his pain.  But the obvious problem with Lighty's statement is that he represents artists like 50 Cent who market themselves on the fact that, though they are entertainers who simply use beef for marketing purposes, they're still willing to hire other people to kill for them.

50 Cent has no room for spin on this kind of thing and that means Chris Lighty doesn't either.

Ooh, I'm getting this creepy reminder of the Stones at Altamont.  They put out Sympathy for the Devil and got quite a Karmic ROI.

Those damn chickens!  Always coming home to roost.

February 11, 2007

Beef Marketing w/50 Cent, Cam'ron & Jim Jones

50 Cent - Funeral Music (Cam'ron Diss)

From the video:
The business is entertainment and what entertains the customers is the sight of blood.

The "beef" between 50 Cent and Cam'ron signals the official start of 2007: The Year of 50 Cent.  Though he made a quiet appearance or two to promote his urban book line, 50 shows the flexibility necessary to capitalize on a marketable situation, even an absurd beef with Cam'ron, and take over the rap news headlines.

Julianne Shepherd at Vibe.com has a nice audio/video timeline of the "dispute".  All references below can be found there unless otherwise indicated.

Key Points:
Koch needs to step up, not to beef with 50, but to improve their public image, especially since they have nothing to be ashamed of.  Having Koch's General Manager Alan Grunblatt try to talk to 50 on the radio was an embarassment and they need to address the fact that 50 Cent mentally tattooing "Koch is a graveyard" on the minds of America's youth is VERY BAD FOR BUSINESS for both Koch and for every artist on that label.

50 Cent is extremely sharp on both tactical and strategic levels and he's been hooked up with Robert Greene, author of The 48 Laws of Power, for a minute.

In the phone call between 50 and Cam'ron, he first offers Cam an out, though possibly an unacceptable one for someone as unstable as Cam, then he immediately divides Dipset by aligning with Jim Jones on air and in his diss video posted above.  And Jim Jones went for it, at least at first, cause he likes being on top.

Jones' characterization of the exchange between 50 and Cam as "just aggressive competition" allows him to build with 50 while blurring the fact that Jones just stabbed Cam in the back.  How that works out will be interesting to watch.

So 50 Cent temporarily aligns himself with Jim Jones who's got the hottest rap single of 2007 after a year in which both Jay-Z and Nas showed they're solidly in the game yet couldn't maintain a serious presence on the singles charts.

Of course, 50 Cent is faced with the question of whether or not Jay-Z and Nas are signs of the overall weakness of the rap album in a marketplace where other genres continue to produce artists who can dominate both singles and album charts for weeks.  His marketing strategy means that 50's album has to do extremely well or it will be a failure in his own terms.

Regarding 50's reply video posted above:
It was immediately on YouTube for ready distribution;
It includes an opening promo for Young Buck's upcoming album;
50's crew looks a lot scarier f*cking around in the garage than absolutely anything I've ever seen from Dipset and I bet many teen males will agree.

In the video 50 drops a line about sending Haitians after his opponent.  Hiring hitmen is a recurring theme for 50 Cent and I wonder how it plays behind the scenes.

Cam's response to the video isn't that strong to me but may well appeal to his fanbase.  And I love the fact that they released a clean radio version and a dirty version of the Curtis (50 Cent Diss) MP3 (via Big Dev).

Cam'ron's Curtis (50 Cent Diss) Full-length

Radio (Clean):
http://www.mediafire.com/?cjnynjmdcty
http://www.rogepost.com/n/5264097793

Dirty:
http://www.mediafire.com/?dtkygomooia
http://www.rogepost.com/n/3154880764

On a related note:
It's always interesting to hear Cam spitting sales figures, as he did in the phone call from Koch Records (see timeline at Vibe), since he's one of the noisiest guys comparing the $6 or $7 his company gets to the $2 a major label artist gets conveniently leaving out expenses.

Late last year 50 Cent used the opposite maneuver to diss the financial performance of Jay-Z's Kingdom Come in an apperance on G-Unit Radio.  Unfortunately I can't find a version online now but he made the claim that Jay-Z was paying for a lot of the exposure Budweiser gave him when it's much more likely that Jay-Z got a deal in which he received both cash and marketing support.

The difference between the two is that Cam's claims are based on reasonably accessible figures while the details of the Jay-Z/Budweiser deal will probably never see light of day and 50's downgrading of Jay-Z becomes another marketing message working its way through the system.

Related Coverage:
50 Cent and the Violence of Money

September 22, 2006

Robert Greene, That 48 Laws Of Power Guy, Talks With 50 Cent

robert greene's strategies of war book

Robert Greene, author of multiple books including The 48 Laws of Power, writes on his blog about a recent "private meeting" with 50 Cent.  As it turns out, this is his second meeting and he's meeting Busta Rhymes next week:

In the hour and a half I spent with him, he talked about his various beefs with other rappers, the music business, his film career, his drug-dealing days, on and on. But it wasn't so much the content that interested me; instead, it was his perspective, which oddly enough reminded me of my own. He likes to break everything down, see things as a game, analyze the maneuvers of the various players in his life, take apart their attempts to gain an advantage over him. Like myself, he is obsessed with warfare and stories of great generals. He is intensely competitive and I would not want to cross swords with him, and I won't, I promise. But despite the thug image he cultivates, he strikes me as a strategist. Perhaps the Muhammed Ali of rappers. He is smart and calculating, and if you know me, you know I have a great affection for such qualities.

I'm assuming these are consultation style meetings since, due to his years in the film biz, Greene professes to not being so into celebrities.  But, clearly, these two would have a lot to talk about!

Greene will have more to say at a future date and I'm very curious about what he will come up with since I think it will have a lot of relevance to both business and personal strategy.  I've actually been checking Greene out recently.  When I first heard about his book on seduction, it really came across as rather f*cked up.  But I later checked out more of what he had to say about what he was doing and found that, past first impressions, he has a lot to offer.

Recently I've appreciated his thoughts on what the Democratic Party needs to do as laid out in How to crush Karl Rove and the Republicans in Five Easy Steps, very much the kind of thing that I wanted to explore with Brand Destruction Research.

I'll keep an eye out for his followup because I think it will be quite an interesting look at 50 Cent, who remains one of the hip hop business figures I find most of interest.

Related ProHipHop Coverage:
50 Cent and the Violence of Money

Available from Amazon by Robert Greene:
The 33 Strategies of War
The 48 Laws of Power
The Art of Seduction

July 27, 2006

50 Cent's Hitman Talk Undermines "Rap Capitalist" Image

I've long been interested in 50 Cent the businessman but I remain baffled as to why he continues to refer to his ability to hire hit men in interviews for major publications, in this case, while discussing Supreme:

Either way, he’s a wrap now, because the changes they don’t see is the financial transition. Same way the n*gga that shot me wasn’t an in-house for them—he was just a shooter. I have access to that now. I have the finances. The shooters shoot as soon as the bag is dropped. So now, either they give him life, or they let him go and I give him life. They don’t understand the difference. The first album I was trying to explain it, Power of the Dollar. They had money when I didn’t have money, so I had to take bullets.

This is the second time I've read an article in which he makes such a statement [unfortunately I don't have the other reference handy but I think it was in a VIBE cover story in '05].  Considering that I don't really read that many 50 Cent interviews, that seems like a rather glaring error on his part, especially since he disses various opponents for talking about criminal activity in public.  At the very least, it could help establish premeditation if he ever ended up in court on related charges.

Whether he considers such statements a necessary effort to sew fear in the hearts and minds of his opponents or whether he's just too angry to think straight when the topic of Supreme arises, I have no idea, but it just doesn't align well with his now well cultivated image of a legitimate "rap capitalist".

June 19, 2006

50 Cent is Forbes' Rap Capitalist

The new issue of Forbes has a business oriented article on 50 Cent with a sidebar on Chris Lighty plus a popup slideshow linked in the online article that gives a brief overview of 50 Cent's main income streams.  You may need to register for free but it's worth the brief time involved.

The article on 50 Cent indicates a shift in media interest from how many times he got shot (though that's mentioned in passing) to focusing on his customized Chevy Suburban that is described as "both a marketing prop and a necessary defense":

A nondescript black SUV ... tricked out with 5 tons of steel armor, a bombproof undercarriage, bulletproof windows and run-flat tires that keep rolling even after getting shot up by an Uzi. Jackson ... bought the $200,000 monster last year, straight off the assembly line on its way to Iraq. He leaves the driving to a professional trained in the kind of evasive maneuvers more commonly deployed in war zones.

Now, that's executive security.  By the way, I talked to some folks that interviewed 50 Cent in San Francisco a couple of years back and they said 50 had a whole hotel floor for the interviews at which only one reporter was allowed in at a time.

The article also clarifies why everyone can stop judging 50 by artistic standards:
I never got into it for the music. I got into it for the business.

And you're not alone, Mr. Cent.

In an odd twist, the interviewer asked 50 what were the chances he'd go bankrupt, adding a list of a few famous musicians from other genres to justify the question.  50 dismissed it as well he should.  Considering that every field of business and class of U.S. citizen has plenty of examples of bankruptcy, it's a ridiculous question unless there's some evidence to indicate that 50 is having financial problems.  That's one thing I've never seen suggested anywhere.

The article also reminds us that 50 isn't a party animal, though he plays one in performance, for example:
Onstage, he guzzles from a Hennessy bottle. His fans don't know it holds only iced tea.

Correction, if the fans really don't know and various bloggers who read me but are oh so much more famous run with this (whether or not they get it from me), quite a few of his fans will know.

Apparently 50 Cent claims that, after signing his "$1 million, five-album contract", he then "spent his first $300,000 registering Fifty Cent and G-Unit trademarks."

Though the phrasing makes this sound a little odd, since I don't believe he literally spent his first $300 k on registrations, on the other hand, I can believe that between lawyers and registrations fees he could have said make it so and that's where it led.  Even if he made that up, which I'm not claiming, it says a lot about 50 Cent's values, especially when so many fools would be bragging about buying $300 k worth of Cristal.

One of 50's other smart business moves was hiring Chris Lighty.  Now, I may critize some of Lighty's blogged statements, but he pulls some interesting, insightful moves, for example:

Lighty also courted endorsement offers, though he encouraged Fifty to reject one from Bowflex Fitness, an exercise equipment brand, even though it would have paid the rapper $13 per unit sold. Lighty, mindful of Sean "Diddy" Combs' embarrassing infomercial for an acne remedy, persuaded his boss that the product might compromise Fifty's image.

Note that everything I've mentioned so far represents long term thinking by 50 Cent, from developing real security rather than rolling with a crew for pretend security to registering his intellectual property to hiring Chris Lighty and turning down Bowflex on Lighty's advice.  I've never heard of anyone in hip hop prioritizing business with an eye to the future as has 50 Cent.  While it's true that earlier rappers and business people did not have the highly developed range of options available to 50, it's not like any others of his generation who got signed at that level have worked the system the way he has.

The article details other more well-known business dealings and also offers a sidebar on Chris Lighty, both of which include single lines in the final paragraphs mentioning that 50 is negotiating with Apple to create a branded line of low-cost computers.  If that comes off, that's a whole new level of the game for hip hop.

April 28, 2006

50 Cent: Building Cred by Fighting Oprah

Just to remind us that he's got masterful marketing ways, here's 50 Cent on Oprah:
"Oprah's audience is my audience's parents," the 29-year-old rapper said. "So, I could care less about Oprah or her show."

And on beefing with Oprah:
As 50 Cent said, Winfrey's purported disapproval might enhance a rap star's street cred.  "I'm actually better off having friction with her," he said.

Big man has beef with Oprah!  You know, I'm kind of surprised at 50 Cent's lack of awareness of the power of music.  Though I wouldn't single out hip hop as a cause of violence, certain artists do contribute to an atmosphere of violence and that does affect people:
I think that the violence that happened to Proof and the violence that's happening across America right now has nothing to do with hip-hop . . . It has something to do with the people — the state of them — and the music doesn't alter that.

Of course, downplaying the effects of music seems to be an important tactic for folks who feature violence in their music and marketing.

March 28, 2006

Hip Hop Bloggers on 50 Cent, Spike Lee, Marketing

50 On Hot 97 [with audio links]

$29 Mil for Spike!

The good kind of marketing

and the bad kind of marketing

March 20, 2006

Does 50 Cent Sound Like a White Racist?

I want to expand on a couple of ideas that are coming up in the comments for 50 Cent Says the South is Hurting Hip Hop.  They're worth checking out and there will be more, I'm sure.  But I know some people don't read comments and I also want to dig into issues of Northern prejudice against Southerners that apparently also exists in the music industry.

In his negative statements about Southern rap, 50 Cent said:
A lot of the music that comes out of the South is kind of simplified and I think it's kinda 'cause they just wanna have a good time . . . They don't wanna think about what [they] just said.

Once you get beyond the obviously bizarre notion of critiquing dance music for being dance music, which is essentially what he's done, there are numerous other issues to consider.  But I want to move the discussion away from 50's issues with anyone that charts with a different style of music with which he can't compete (Kanye, snap music, hyphy's next if it breaks) and his "clear the strip" mentality, because there's the larger issue of Northern (especially New York) prejudice against outsiders (especially Southerners and country people).

A friend of mine related that back when NWA broke, many New Yorkers had a difficult time relating, saying that rappers like Eazy-E sounded "country" because they had kind of a drawl or something.  I also recall a hip hop blogger from New York communicating more than once that he was baffled by the current popularity of Southern artists.  Of course, the New York market is essential to world media domination, so such parochialism has to be overcome and eventually is, whether early critics can understand or not.

But part of this discussion maps on to urban disdain for country people and New York disdain for Southerners.  I believe that if snap music wasn't reasonably fast, 50 would also have slipped something in about how slow Southerners are.

I'm disturbed about the similarity of 50 Cent's comments to those that white racists make about black people.  And, for those who are new to this blog, let me make it clear that I am white and could not pass for black under any circumstances other than writing a hip hop blog.

If you look back at Southern white people's depictions of slaves when they were "off the clock" so to speak, it was often of grinning, happy people, dancing together and just having a good time.  In fact, some believed that blacks were incapable of higher forms of thought.  The perception of shiftlessness  and lazyness was also a major image.

Of course, hardcore racists still say all these things, which is why I have and will continue to participate in anti-Klan and anti-Nazi demonstrations that attempt to shut them down and beat them down if possible rather than standing around being silent or heading to another location (but that's another topic).

If we look at 50 Cent's statements they emphasize simplemindedness, a lack of interest in complex thought and an inability to achieve at a high level.  Damn, he sounds like a white racist to me.  Hey, that also sounds like what Northerners tend to say about Southerners (I know I'm using some broad strokes here but every Southerner who's dealt with very many Northerners knows what I'm saying, whether black or white).

Here's some stuff from Tamara Palmer's discussion with Luther Campbell in Country Fried Soul: Adventures in Dirty South Hip-Hop.

Tamara says (p. 18):
Hard to imagine now that OutKast have been anything but loved by everyone.  The jeers at The Source Awards in 1995 weren't directed entirely towards the group.  It was also symbolic of how a vocal part of the music industry in New York, the city that claims to be Ground Zero for hip-hop, felt about what they saw as the South's attempts to steal the spotlight.

Luke has numerous tales to tell about touring with Northern artists (p. 18 and 19):
I remember one time we was in St. Louis on a big New York tour, because we were probably one of the first ones to go on tour with New York artists . . . They'd make us go on last, even though we wasn't the headliners.  We'd go on last and all the New York artists would leave. . . . All of 'em: Fat Boys, Salt 'N Pepa, Kid 'N Play.  They'd get in their cars and leave.  Go to the next city, without even looking at us. . .

There was a time in Mississippi where they said, 'You all only got three minutes on stage.' . . All New York groups, Eric B and Rakim, Run-DMC . . . We were like, three minutes on stage? Okay, this is what we're gonna do.  We'll cut a Jam Master Jay record for three minutes.  f*ck y'all.  So we did stuff like that and then had to fight, literally had to fight. I remember beating up Public Enemy's road manager, beating the sh*t out of him in Savannah, Georgia, because of the same sh*t. . .

Going to the New Music Seminar [in New York] and they're, 'Oh that South music, it's just regional.  They only sell in Miami.' . . I'm talking about executives in the room. . . The situation is really deep.  It's like we came through slavery days all over again. . . I still feel a little angry about the industry because the industry hasn't really accepted it.

Now, there are a lot of New York artists I really dig and no one can take away from what New Yorkers have accomplished.  But why is it that 50 Cent and many Northerners sound like white racists?

And where's Stat Quo?

March 16, 2006

50 Cent Says the South is Hurting Hip Hop

In a pretty interesting little article at MTV.com, 50 Cent explains how simple-minded Southerns are damaging hip hop:
A lot of the music that comes out of the South is kind of simplified and I think it's kinda 'cause they just wanna have a good time . . . They don't wanna think about what [they] just said. ... They really didn't make sense, but they made sense in a way and they jus