May 11, 2010
Wyclef Jean x RITZ [Photo: PRNewsFoto/Kraft Foods]
Wyclef Jean and RITZ are teaming up for a commercial featuring Wyclef's song '17' (Marching Band Remix).
Read the whole corporate account at Hip Hop Press including Wyclef's recipe for "Island Black Bean Hummus Toppers".
I guess all that Haiti drama isn't holding back his mainstream cachet. At least, not for RITZ!
January 05, 2010
BTS with Mickey D's, WordSpit, Joya Bravo, & Dollar Van Demos
McDonald's and Dollar Van Demos got together and the results include a Dollar Menu breakfast commercial that features WordSpit and Joya Bravo. The above behind the scenes video includes Joe, the "creator" of Dollar Van Demos.
Related ProHipHop Coverage:
Dollar Van Demos: Get In The Van!
September 21, 2009
Roc Raida in Pepsi Commercial
I'm not sure when this fun commercial came out, though it appears to be from 2006, but it's a good to know he was getting some of that Pepsi money!
Related ProHipHop Coverage:
Roc Raida Passes
July 21, 2009
Kiss My Black Ads goes on the attack regarding Taco Bell's much noted commercial It's All About the Roosevelts Baby!
June 15, 2009
50 Cent, Pimpin Curly & Curtis Jackson Welcome Dwight Howard
June 15, 2009
June 09, 2009
According to a recent press release from Coca-Cola, kids can upload videos at bet.com/mycokerewards answering the question "What's Your Formula?" to reveal "how they express themselves and what makes them unique".
That sounds nice but I'm a little puzzled by their assumption that only "African American Teens" watch 106 & Park. I thought it was black entertainment for all the children [plus quite a few older folks]. Know what I mean?
If you're not sure why this matters, consider the fact that many big corporations only spend ad dollars on black entertainers when they're going after a black demographic so those entertainers don't get the dollars that go to bigger, broader campaigns. That may not be what's happening here, i.e., Coke may just be trying to do some positive outreach to black kids and that's great. But it also reveals assumptions that continue to marginalize black artists when it's time to get that endorsement money.
Over at Hip Hop Press:
Coca-Cola Partners with BET This Summer to Ask African American Teens
"What's Your Formula?"
May 29, 2009
Dr. Pepper's "Trust Me, I'm a Doctor" Commercial
f/Dr. Dre, Detox Beats & Beats by Dr. Dre Headphones
Dr Dre debuts a Detox snippet in the "lastest installment of an ad campaign entitled "Trust Me, I'm A Doctor," and teases a song titled "Sh*t Popped Off," referenced by T.I., from the long-awaited album, currently slated for a late 2009 release on Aftermath/Interscope. The commercial will begin airing on Monday, June 1."
And there's a nice product placement for the Beats by Dr. Dre headphones as well.
Related ProHipHop Coverage:
Unboxing Live: Beats By Dr. Dre Headphones
May 15, 2009
Blokhedz: Thinking of a Master Plan
Blokhedz, an animated feature based on the graphic novel, recently released its premier episode with Talib Kweli as Young Blak, Affion Crockett as Flash and Bobbito Garcia as Eatho.
The show appears on Gatorade's Mission G site which does a nice job of not hitting one over the head with branding despite it's branded nature.
Good look for everyone involved!
Related ProHiphop Coverage:
Kevin Garnett vs. JabbaWockeez in Quest For G[atorade]
