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Roc Raida in Pepsi Commercial
I'm not sure when this fun commercial came out, though it appears to be from 2006, but it's a good to know he was getting some of that Pepsi money!
Related ProHipHop Coverage:
Roc Raida Passes
Kiss My Black Ads goes on the attack regarding Taco Bell's much noted commercial It's All About the Roosevelts Baby!
50 Cent, Pimpin Curly & Curtis Jackson Welcome Dwight Howard
According to a recent press release from Coca-Cola, kids can upload videos at bet.com/mycokerewards answering the question "What's Your Formula?" to reveal "how they express themselves and what makes them unique".
That sounds nice but I'm a little puzzled by their assumption that only "African American Teens" watch 106 & Park. I thought it was black entertainment for all the children [plus quite a few older folks]. Know what I mean?
If you're not sure why this matters, consider the fact that many big corporations only spend ad dollars on black entertainers when they're going after a black demographic so those entertainers don't get the dollars that go to bigger, broader campaigns. That may not be what's happening here, i.e., Coke may just be trying to do some positive outreach to black kids and that's great. But it also reveals assumptions that continue to marginalize black artists when it's time to get that endorsement money.
Over at Hip Hop Press:
Coca-Cola Partners with BET This Summer to Ask African American Teens
"What's Your Formula?"
Dr. Pepper's "Trust Me, I'm a Doctor" Commercial
f/Dr. Dre, Detox Beats & Beats by Dr. Dre Headphones
Dr Dre debuts a Detox snippet in the "lastest installment of an ad campaign entitled "Trust Me, I'm A Doctor," and teases a song titled "Sh*t Popped Off," referenced by T.I., from the long-awaited album, currently slated for a late 2009 release on Aftermath/Interscope. The commercial will begin airing on Monday, June 1."
And there's a nice product placement for the Beats by Dr. Dre headphones as well.
Related ProHipHop Coverage:
Unboxing Live: Beats By Dr. Dre Headphones
Blokhedz: Thinking of a Master Plan
Blokhedz, an animated feature based on the graphic novel, recently released its premier episode with Talib Kweli as Young Blak, Affion Crockett as Flash and Bobbito Garcia as Eatho.
The show appears on Gatorade's Mission G site which does a nice job of not hitting one over the head with branding despite it's branded nature.
Good look for everyone involved!
Related ProHiphop Coverage:
Kevin Garnett vs. JabbaWockeez in Quest For G[atorade]
It's a bit unclear how this sponsorship is working but Interscope, has announced that the Jimmy Kimmel Live show "will work in association" with 5-Hour Energy, the "two-ounce energy shot that provides hours of energy, with no crash and no jitters", to "bring approximately 200 laid-off auto workers from Eminem's home state of Michigan to Hollywood, CA for an exclusive late-night musical event on 'Jimmy Kimmel Live' airing Friday, May 15 on ABC."
[Insert pill popping-related humor here.]
Official Site: 5-Hour Energy
Related ProHiphop Coverage:
Monetizing Pill Poppin': Eminem on VIBE Real Rap Cover,
Relapse Album Art, Popsomp Hills Rehab "Viral"
Biz Markie Works His Own Party
Sprite Green was one of the cosponsors of Biz Markie's recent Birthday Bash at the Hotel Victor in Chicago where Slick Rick joined him for a rendition of La Di Da Di.
Slick Rick The Ruler arrives at Biz Markie’s Birthday Bash
Biz Markie and Slick Rick go La Di Da Di
SpongeBob Burger King
That's just not right. Background and dialogue at Rolling Stone.
Via Blogs is Watching.
Maino has signed on to promote Superliminal Purple Stuff Pro-Relaxation Formula with a product placement in the video for All The Above, featuring T-Pain, which is prominently displayed on the Purple Stuff site.
Kanye West is partnering with GURU Beverage Co. on a new product that, I assume, will be a new GURU energy drink. He has also become an "equity partner" in the company.
GURU Energy Drink has also begun a Clean Energy for Dirty Minds campaign with videos to follow. Check their blog for more of their marketing activities.
Meanwhile, a short dance film by Jerome Sable and Michael Montgomery that includes breakdancers, is the winner of the 2009 Coca-Cola Refreshing Filmmaker's Award:
"Sable and Montgomery will receive $10,000 and their film will be seen later this year on over 21,000 movie screens in theaters that serve Coca-Cola products...From the more than 200 scripts and storyboards submitted, 10 finalists were selected and given $7,500 for production costs to create their short films..."
"The talent roster for "Meanwhile..." includes a celebrity cameo by Mary Murphy, a former dancer and current judge on the FOX hit reality show "So You Think You Can Dance." Also featured are ESPN Salsa Champions David Nieto and Charlene Rose and some of the top break dancers in Los Angeles. Montgomery and Sable turned to "Step Up 2" director and USC alum Jon Chu to help cast the dancers in the film."
The breakdancers are not credited [in the press release]. That's how the not famous keep being not famous!
You can check out Meanwhile and the other short films at the official site by going to the site and clicking on 2009 Finalists.
Update:
I heard from Jerome Sable and, though the breakdancers are not credited in the press release, they are in the film. They are: B-girl Rissa a.k.a. Marissa Labog and Bboy Flea Rock aka Oren "Flea Rock" Michaeli.
Good looking out, Jerome!
Janelle Monae and Cee-Lo Green
Coke's publicists are calling this a Super-Group and, for a change, that's not hype.
Cee-Lo Green, Patrick Stump [Fall Out Boy], Brendon Urie [Panic at the Disco], Travis McCoy [Gym Class Heroes] and Janelle Monae have recorded the single Open Happiness, to be released today, for the third of Coke's Happiness Factory campaign commercials pictured above and below.
Butch Walker cowrote the song with Cee-Lo Green and he share production credits with Polow Da Don.
Travis McCoy [in LRG?] and Brendon Urie
From the press release:
"Music will be embedded into the Open Happiness campaign. The track will appear as the soundtrack to the new Happiness Factory TVC and be utilized as a vehicle outside of traditional advertising. In addition, a percentage of the single sales will be donated to charitable causes through the Company's 'Live Positively' platform..."
"Open Happiness builds on the award-winning Coke Side of Life campaign and will serve as the platform for all integrated marketing for brand Coca-Cola globally. The campaign launched first, in the US in January, with print, outdoor and TV. The fully integrated campaign – including new point of sale, promotions, outdoor and print advertising, digital and music components and more – will roll out throughout the first half of 2009 in markets around the world."
Brendon Urie and Cee-Lo Green
From the press release:
"The single release will be supported by a huge global push, including:
* A global MySpace premiere of the track will allow consumers all over the world to access this unique collaboration for the first time beginning March 16th at www.myspace.com/openhappiness.
* The track will be released for sale on iTunes, with an exclusive bundle featuring a "making of" video.
* 200 million Coca-Cola packs in Great Britain and France alone will include mention of the Open Happiness single.
* A music video of the track, featuring the artists and directed by award winning director Alan Ferguson, will premiere globally in May.
* The track will be integrated into Coca-Cola brand marketing efforts on radio and online, including with the 3.2 million fans of Coke on Facebook.
* World famous Coca-Cola signs in London's Piccadilly Circus and New York's Time Square will be utilized to promote the Open Happiness single."
MySpace: Open Happiness
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