These new "I'm a PC" commercials are doing a nice job of undermining Apple's binary assault on Windows users. Hey, they're complex, interesting people too! Just like us Mac users.
Touch has a couple of posts with numerous rap commercials, one on St. Ides commercials featuring real rappers and the other a mixed selection of what GRANDGOOD terms a "collection of commercials that incorporate rap in the most creatively awkward ways."
Since I'm assuming that really smart creative people were involved in the making of this video, I won't pull any punches and say it's almost a total waste of time. I only watched it all the way through out of a peculiar sense of professional obligation.
It's not funny but maybe the hardcore fan base will enjoy Aesop Rock in the role of pretentious artist. There doesn't seem to be any music from the album and, since Aesop Rock is capable of making not so good albums, let's just hope it's a good one. In the absence of any actual audio snippets, no doubt considered a witty move back at the lab, we can just assume that it will be at least as good as was this skit. Ha ha.
Calling it an EPK or Electronic Press Kit points to this video's failings rather than whatever might be its strengths given that a video full of filler dramatic material isn't designed to make information for the press very accessible.
I recently heard from Robin Downes of Yoga Flava who's connecting yoga and hip hop in her teaching practice. You can read more about Robin at her site or go for a quick visual introduction.
For some reason, the homepage placement of the bloggers has been downgraded. Perhaps not the draw they hoped but at least they're still on the homepage.
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