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Young Money Covers The Source
The current Source magazine features a split cover with the whole Young Money crew, from Lil Wayne to Drake, on one and Pitbull on the other.
Pitbull Covers The Source
Related ProHipHop Coverage:
The Source "Green" Covers: Bun B, Busta Rhymes, Jadakiss
Kid Cudi on Cover of Complex Magazine
Yessir, that's Kid Cudi alright! And, though it looks like the Halloween issue, it's the 5th Annual Style & Design Issue.
Cover story and related art at Complex mag's website
Mos Def Covers Filter #36
Mos Def is featured on the cover of Filter:
"From collaborative hip-hop albums to starring in high-budget studio movies to Emmy-nominated television performances, Mos Def has always been able to shed the expectations applied to hip-hop artists in attempts for a fuller, diverse artistic career. Yet, even among all these transformations, Mos Def has still been able to produce creative, intelligent music designed not only for enjoyable listening, but powerful philosophic and political thought."
"Now, on the heels of releasing his fourth solo studio album, The Ecstatic, Mos Def joined FILTER for a discussion on the responsibilities that hip-hop artists have towards their fans, the importance of not becoming larger than life, and plans to release a documentary film on the obscure rock band Death."
Via Kiss My Black Ads.
Related ProHipHop Coverage:
Battle of New Orleans: Mos Def Squad vs. Whoever Crew
Mos Def: Casa Bey Music Video
Next Day Air: Mos Def, Promo Art, Trailer, N-Word Ban
Ace Hood on the Cover of Murder Dog
Ace Hood appears on the cover of Murder Dog.
Related ProHipHop Coverage:
Ace Hood: Ruthless Album
Ace Hood: Champion Video f/Rick Ross & Jazmine Sullivan
Ace Hood: Overtime Music Video f/T-Pain and Akon
Available on iTunes:
Ace Hood: Ruthless
Jay-Z Covers July 25th Issue of Billboard
Jay-Z makes the cover of Billboard along with a profile article about the business of Jay-Z and Roc Nation as a wave of Blueprint 3 publicity starts to hit.
Via Nah Right.
Madlib Covers WIRE
These reclusive geniuses fascinate me. As Madlib states in his first interview since 2006:
"I hate standing in front of a crowd and having to show myself...I'm a background dude."
For a "background dude", he definitely overshadows!
Madlib in/on WIRE, August 2009.
Available on iTunes: Madlib
Soulja Boy on Cover of Urban Ink
"Soulja Boy graces the new UI cover in an X-Men style photo shoot. Also in this issue is an explosive three-girl spread featuring top erotic and fetish model Masumi Max along with Danger from, "For the Love of Ray-J" and hot swimsuit model Jasmine. Brittanya, the break out star of "Rock of Love Bus with Bret Michaels" and "Charm School 3" is also featured in a volcanic layout and interview."
"The latest issue of Urban Ink features MMA fighter Ryan Ford, and skateboarder Terry Kennedy as both talk about their body art and reveal the stories behind each tattoo. Soulja Boy's feature is the highlight of this issue, and his interview gives readers an inside scoop on what Soulja Boy is all about, something he calls "tattooed swagga"."
MySpace: Urban Ink
Fergie on the July Issue of Allure
Miss Fergalicious appears on the July 2009 cover of Allure with more such photographs inside.
Roccett on the Cover of The Wave
Roccett makes the cover of and is interviewed for The Wave magazine.
"Born Jerome Rockett in 1983, and raised in the rugged streets of Carson, Calif., the 22-year-old MC learned about hustling and working hard at a young age. The rough surroundings of crime and gangs in Carson molded Roccett into a strong individual, and gave him the necessary experience to share the struggles of what many people face. After his initial dream of a basketball career didn’t materialize, he discovered he had a passion for hip-hop at the age of 16. With his eyes clearly set on his new goal, he began laying out the foundation for his success by performing shows throughout Los Angeles."
MySpace: Roccett
T-Pain on Urban Ink Issue #94
T-Pain's tattoos get him on the cover of Urban Ink along with a smaller pic of Trina and Kenyon Martin. Also appearing in this issue is Ray J.
Urban Ink: Official Site ~ MySpace
Related ProHipHop Coverage:
Urban Ink: Lil Wayne & The Game on Alternate Covers
Big Tone: The Art Of Ink Album Cover Art
Red Café on Boys+Clothes Issue #2
Red Café appears on the cover of the second issue of Boys+Clothes magazine just in time for summer.
Over at Hip Hop Press:
Boys+Clothes Magazine Launches Issue Two
With Red Café Bad Boy/Konvict Music Artist On Cover
Eminem on Cover of VIBE's Real Rap 2 Issue
So Eminem makes the cover of VIBE's Real Rap 2 issue cause he keeps it so real.
Note the cover text telling the tale of pills and rehab drugs, near death and the return from addiction. But that doesn't mean he'll be rapping about being clean. No, like most rappers hung up on keeping it real, he'll mostly be rapping about his sordid past, cause that's what the market likes, while interviewing about his journey through hell to redemption, cause that's what the media needs to monetize what the market likes.
Eminem - Relapse Album Cover
The album cover art for Relapse is a portrait made of pills with a related "prescription".
Though the cover focuses on relapse with no reference to recovery, MTV's Gil Kaufman makes it clear that, for his analytical purposes, this is an edgy reference to the past:
"The not-at-all-veiled nod to the rapper's struggle with addiction to prescription medication is in keeping with Em's career-long habit of putting his personal struggles on display in his art, from his problems with twice-ex-wife Kimberley Mathers to his disputes with his mother and beating at the hands of a bully in high school."
Which makes it ok to monetize.
Popsomp Hills Rehabilitation Center
The use of Twitter to announce and link out to graphics included not only the album cover art but also a link to the above graphic introducing the Popsomp Hills Rehabilitation Center "viral" campaign. The site itself was revealed via an indirect route from Eminem's MySpace page, an example of Eminem "embracing the Web like never before."
Wow!!!
This aspect of the overall Relapse campaign is referred to as "viral", not because it's spread all over the web without requiring advertising, because that's true of everything shown above, but because it takes an indirect route and marketers need a cutting edge term to justify their billing.
And "viral" is easier to monetize than "indirect".
The Popsomp Hills site combines tongue in cheek text about doing drugs with links to useful resources about getting off drugs because everybody wants to make it clear that this is a responsible use of addiction to make money.
And that makes it sophisticated and not cynical cause Americans are savvy consumers of media and pills, right?
XXL's 999th Eminem Cover
XXL wants their share of Eminem money and so they run their millionth cover featuring the Golden Child!
And who can blame them?
Note the subliminal shoutout to me, Clyde, on his right arm!
XXL's 1000th Eminem Cover
Eminem Speaks:
"It just felt like hip-hop was going downhill. And it seemed like kinda fast. You know, in them three years" [during which I was gone, ed.]
"But with this new T.I. album, with this new Lil Wayne album of recent, it seems like things are looking a lot better now."
Wait a minute. He must have forgot about Curtis. I know I did!
[Photography by Perou]
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