ProHipHop

The Flash Mob And Machine Gun Kelly

Words by: M Dee Dubroff

Experimenting with social media can be like playing with matches. For Cleveland-born rapper, Machine Gun Kelly, activity on his Twitter account has led to his arrest for organizing a flash mob. The event took place in Strongsville, Ohio at the suburban Southpark Center Mall, which is located some 20 miles from Cleveland.

It is illegal in Cleveland to promote flash mobs using social media. For the hundreds of fans who attended the event on Saturday, August 20th, as did Machine Gun Kelly, this fact was of no significance. The rapper was arrested for the charge of disorderly conduct after he refused to get down from a food court table.

The 21-year-old rapper, whose real name is Richard C. Baker, said of his arrest posted defiantly on Facebook:

“If havin’ fun with my fans and bringing the rage back to my hometown means I have to be arrested…then keep pullin’ the cuffs out.”

This self-destructive move has not hurt his career one little bit. In fact, it has enhanced it, as Kelly has just signed a deal with Bad Boy Entertainment, Sean “Diddy” Combs’ company.

Bad boy he is, but fans love the energetic rapper whose namesake was the moniker of a fearsome gangster from the Prohibition Era.

Go figure.

Kid Cudi, Rostam & Best Coast: All Summer Video for Converse Three Artists, One Song Campaign



Kid Cudi, Rostam & Best Coast – All Summer

The above video, available along with a free download of the song at converse.com, is a culmination of the Converse Three Artists. One Song project featuring videos on the individual artists in addition to All Summer:
Converse – Kid Cudi

Converse – Rostam
Converse – Bethany from Best Coast

From the press release:

"All Summer" was produced by Rostam…The video features each of the three artists and was created by Converse with partners including Anomaly, Cornerstone and the acclaimed animation and creative company Psyop.

Available on Amazon:
Kid Cudi ~ Vampire Weekend ~ Best Coast

Related ProHipHop Coverage:
Kid Cudi Film from Converse' Three Artists, One Song Project

Over at Hip Hop Press:
CONVERSE RELEASES MUSIC VIDEO FOR HIT SINGLE "ALL SUMMER"

Why Put Out a Press Release With No Websites Listed?

I can't even comprehend taking the time, trouble and money to put out a press release of any kind without including at least one relevant website.  I understand if it has really big stars in it that one may think such newfangled approaches are unnecessary but, uh, wait a minute.

I don't understand it at all.  Don't even bother trying to explain.  You'll just look like a relic from the past or a clueless child of the present.  Take your pick!

Amiri Starr Uses YouTube to Vie for Role as Tupac Shakur



Amiri Starr: 2Pac Biopic Audition Tape

Though I don't think he's the only one taking this route, Amiri Starr is using YouTube to pitch himself for the role of Tupac Shakur in an upcoming movie to be directed by Antoine Fuqua.  But he is the only one to have put out a press release that I received:

"In a recent interview, Fuqua stated he is looking to find a new face to fill the role. "I want to discover someone new. I want to go to the streets and find him anywhere he might be in the world," stated Fuqua."

"Amiri Starr wants to take advantage of the once in a lifetime opportunity, and has launched a grassroots, online campaign to attract Fuqua's attention. In a riveting and realistic YouTube video performance, posted on his Facebook page, he passionately portrays the famous rap star."

Update: I previously differed with Starr over a quote in the press release that he now says was incorrect.  I don't have the corrected version but was speaking of Tupac as ONE OF THE greatest revolutionaries of the 20th Century as opposed to THE greatest.  So I've retracted my statement.

Over at Hip Hop Press:
Actor Amiri Starr Launches Online Campaign in Bid for Role as Tupac Shakur

Late to the Game: Writers Discover Hip Hop on the Web and Hood DVD’s! Who Knew?!?

Some bizarre knowledge gaps revealed in the pieces below:

MOG: Shameless Plugs: The Sudden Rise of Hip-Hop Hype on the Internet

"by and large, the internet music marketing boom has been one to mostly benefit musicians in the indie rock and electronic spheres. Hip-hop artists, on the other hand, have been slow to adopt the internet as a tool for exposure. But in the last year, that began to change."

"the last year" Say what? That's such a bizarre statement I don't even know where to start. But Mr. Covert has clearly missed some big chunks of web history.

BusinessWeek: Music Industry: How Rappers Boost Street Cred

Aka: BusinessWeek discovers Hood DVD's. Apparently it's a trend! ROFL!!!

BWeek link via alex j. mann.

The Diddy GT Constant Creativity & Relentless Marketing

Greg Rollett creates "The Diddy Guide to Constant Creativity and Relentless Marketing", which got spread to Diddy via retweeting, and gets twitter spammed for his efforts!

Welcome to my world, buddy!

Lucy Beer: Facebook Strategy For Your Small Business

Publicist Lucy Beer has an article up at Small Business CEO titled Facebook Strategy For Your Small Business:

"Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness."

Good food for thought and you can get more at Lucy's blog Web Training Wheels. Don't worry if she doesn't use words like music or artist in every post. If you're not a big star, you're a small business and it's time to start thinking like one.

Just Got a Viagra Offer from the Taliban!

Wow, I knew a lot of different people were funding their activities using sp@m but the Taliban?  Now that's something special!

Viral Video Spread by Ad: DJ Craze on Traktor Scratch Pro and Kontrol X1



Turntablist legend DJ Craze Performs on Traktor Scratch Pro and Kontrol X1

I find this promo video interesting because it's an entertaining way to promote production gear and because I found it it at URB where it appeared in the sidebar as a "Sponsored Video", i.e., an ad.

Two hybrids:
entertainment/marketing
potentially viral video/spread by ad

See YouTube post for more info.

Social Media Tools: Threadsy, Ping.fm, Postling

Here's some news about social media tools for keeping up and communicating with multiple accounts. I've had mixed success with these kind of things but am still exploring and believe it's well worth the effort.

But, then again, I think it's important to remember that just because you can post to a hundred million social network pages, that's doesn't mean you should:

Fast Company:
Threadsy Smooshes Gmail, Facebook, Twitter, and More Into a Surprisingly Clean Stream

Official Site:
threadsy

Seesmic:
Ping.fm Provides Feeds Support

Official Site:
Ping.fm

CenterNetworks:
Postling Provides Overview and Business Model Change

Official Site:
Postling