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I don't have any exact figures for you but I've recently been seeing a significant number of hip hop and R&B related publicty emails in my Hip Hop Press inbox that use the Mad Mimi email marketing service.
Their low volume blog is also worth a look for email newsletter marketing insights.
Young Problemz - Da Problem (How's My Rapping?)
Young Problemz' Da Problem was released August 25th on Asylum.
It doesn't seem to be catching a lot of positive attention and, of course, it could just be that not enough people like them. I tried to get a quick sense of web response and, in the process, I began to realize that perhaps studying records that don't do well could be as useful a way of determining how best to promote albums as the typical route of studying the albums that succeeded. Studying failures is not a new concept but, up till now, I haven't really explored that very deeply.
I haven't done enough research to make any strong statements about Young Problemz but I did notice that they don't seem to have gotten the attention of the bloggers I would consider major though they've appeared on a variety of websites, have put out some mixtapes, etc. There's obviously been work put in yet the biggest gap in their efforts online seems to be with major bloggers.
The one thing that has caught people's attention and gotten posted is the Boi video [which is actually a remix with Gucci Mane and Mike Jones added] but that could be partly because videos are easy to toss up and if you're posting a lot, it doesn't matter so much if your blog's fans don't show interest in one video cause there's always others. I will say that I only got one email about Young Problemz and that's where I picked up the video but that's not much outreach and Asylum outsourced that.
Additional perspectives can be found at this thread on WordOfSouth.com.
I'm going to leave it at that for the moment with two points:
a) Putting out a video or, better, videos may be the most productive way to get widespread online coverage.
b) If the major bloggers aren't biting, maybe you should consider advertising on their sites.
MySpace: Young Problemz
Available on iTunes:
Young Problemz: Da Problem
Related ProHipHop Coverage:
Young Problemz: Boi Video f/Mike Jones & Gucci Mane
Maybe it's a myth, maybe it' not. Maybe it's a myth that it's a myth! Either which way, the belief that positive Twitter posts saved Inglourious Basterds at the box office does not appear to have much compelling evidence, though I admit that I have yet to take a closer look.
It just reminds me of the Twitter blew up Eminem's album cover hype a few months back that seemed fueled more by Twitter fever than useful data of any kind.
Fake Eminem Soulja Boy Diss
This is supposed to be the fake Eminem diss of Soulja Boy (unless it's someone faking the fake diss!) and, though the voice sounds a lot like Eminem, the lyrics don't quite stand up to Eminem's typically inventive acid nor does the muddy enunciation in the verses.
But what I find interesting is that AllHipHop got served so they pulled it after promoting it while the folks at DJLionrockTV seized on it as a marketing opportunity.
One wonders if being associated with a fake Eminem diss for which one can't take credit is good marketing but, hey, this is hip hop and just about anything seems to go.
Criss Angel Mindfreak: Ice Cube CD Trick
Who is Ice Cube and why does he keep following me on YouTube?
Season 5 of Criss Angel Mindfreak premiers Wednesday, August 12th at 10/9c on A&E.
Related ProHipHop Coverage:
Extended Nike Skateboarding Commercial: Today Was a Good Day f/Ice Cube
Staci J. Shelton presents her in-depthtake on "Using Social Media Networking To Market Your Brand".
Official Site: Staci J. Shelton
Greg Rollett of Gen-Y Rock Stars discusses recent changes at Pandora, that shouldn't stop a serious indie artist from using the service, and music marketing with Twitter to increase sales.
Two great roundups of online tools for indie music and marketing:
Top 5 Ways to Track Your Social Media ROI
From Christina Duren at Music Think Tank.
15 Essential Web Tools For The Musician – Say Goodbye to the Record Label
From Chris Terschluse at Interactive:Incite.
Chris Brogan & Julien Smith - Trust Agents
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith, is due in the States August 24th via Wiley.
You can get an early take on what they're exploring with a ChangeThis manifesto released last year, Trust Economies: Investigation into the New ROI of the Web: "in the Trust Economy, communities are king, and ROI stands for Return on Influence."
Chris Brogan and Julien Smith both shared early thoughts on their blogs.
Julien Smith recommends 5 Books To Read Before Trust Agents.
I just saw a headline saying Michael Jackson may have died so I seached Google News and found not only multiple reports but also the initial reflections on his career, of which there will be a deluge, as well as a Google ad topping the news with the following text:
Build a Tribute Website
www.FlashFactory.com
Build a Flash Website in 10 mins No Credit Card Required
Update:
Commemorative sites and services were active crosspromoters.
Michael Jackson Immortalized with Dedication of Star by Ztarlet.com
Priceless Legacy: Deaths of Michael Jackson and Farrah Fawcett Serve As Reminders for Life Story Preservation Urgency
Tributes.com Establishes Online Memorial for Michael Jackson: A Place to Share Memories and Condolences
Legacy.com Has Created an Online Memorial for Michael Jackson
Related ProHipHop Coverage:
Michael Jackson Business News
TweetReach is a free webtool that attempts to answer the social media impact question:
"How far did your tweet travel?"
I don't think I've written about the Ad Age Power 150 that now includes 1020 marketing blogs in a growing list that's ranked daily. I'm less interested in who the top blogs are than in using the Power 150 as a discovery tool to find useful blogs about marketing. Either way, it's pretty cool.
Operation Ignore Charles Hamilton
I'll be honest, I stopped following Jay Smooth back during the Obama campaign, I think. I don't remember the details though phrases like "left nitpicking" come to mind. However, he drops a rather brilliant video publicly humiliating Charles Hamilton by showing insight and understanding in a manner that reminded me that Charles Hamilton existed and that is likely to have a great deal of viral success, thus ensuring that others remember Charles Hamilton's existence, at least for the moment.
Honestly, I forgot about Hamilton cause I stopped following his blog and haven't seen mention of any singles made into music videos in a while. Maybe I'll be hearing about him more as I gradually start following more blogs again but, for me, 2009 is about ignoring annoying people as much as possible except when word gets out that they've done something productive.
Of course, I doubt Charles Hamilton will appreciate Jay Smooth's attention or analysis but this video is an awesome reminder that hip hop is full of damaged individuals who've achieved success without doing much healing in the process other than the healing that occurs through public acclamation and being able to pay one's bills.
In a lot of cases that seems to work well enough but clearly many of these guys need support. Jay Smooth feels the answer, at least in Charles Hamilton's case, is ignoring whatever they do and say beyond their music and I realize that I'm doing a version of that with most artists except that I add business deals to the mix and generally don't respond critically to the music itself. I just cover the related products from videos to albums to endorsements.
Of course, when they hit a certain level of fame, one can't ignore all their public statements because they have a material effect in the world. But Charles Hamilton? No problem, Jay. I'll just continue as per usual!
Via DJ Semtex.
Update:
Wow, I'm getting up to speed on the Charles "Dilla" Hamilton controversy and I'm realizing Jay Smooth did him a solid with this video. It might make a couple of people not give Hamilton as hard a beatdown though I think he'll definitely be getting beat down. What a sad fool.
Blaise Nutter takes a look at 5 Twitter marketing experiments including Glam Media's Tinker and Microsoft's ExecTweets.
That said, ReadWrite Web's Doug Coleman asks Is Twitter Really That Big? Hardcore tweeters may be disappointed by his answer.
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