I've been trying my best not to write about all the interesting stuff I'm finding on marketing and ad blogs that isn't directly hip hop related but this ad about banks featuring a gun seemed close enough. Like many striking images of ads, it arrives via Coloribus:
The entrance of the Mass Rapid Transportation transformed to resemble a bank, so that people will feel as if they are entering the lobby of a bank. As they enter the station, they will see a bank teller pointing a gun at them, communicating that a bank is robbing you with high interest.
I like this ad for a lot of reasons. In particular, it's a great twist on the bank robber concept and makes creative use of everyday movement through a physical space.
But it's also an opportunity to start adding some nuances to my ongoing discussion of guns and marketing. The reality is that I'm drawn to a wide range of gun references in art and media but the unwillingness of many in the hip hop blogging scene to do anything but dismiss critiques of gun images has put me in a position where I've generally taken a fairly hardline stance.
Why do I take that stance? Because I've observed that the images and language we create and consume has a material impact on our lives and I've seen that both personally and on a much larger scale. Given that shootings are becoming a mundane occurence in some sectors of hip hop, I think it's incumbent on artists, media people and marketers to start considering the effects of what we do in a manner that goes beyond stacking bills.
To be honest, I find it incredibly strange that people involved in the arts and media (including marketers), who know how powerful music, language and images have been in their own lives, will dismiss the notion that music and art can have an actual material impact on the world. It's like, as soon as someone's asked to take even limited responsibility for the effects of what they do, they start arguing that it's all just fun, entertainment, i.e. not that important when we have larger issues to consider.
Although I feel that some artists and business people say such things because they don't want anybody f*cking with their money, I have the feeling that some folks who dismiss my concerns really do believe what they're saying.
However, I'm willing to leave the one-sided discussion behind if other folks are. I've never advocated censorship, despite claims to the contrary. I have always advocated responsibility for what one puts out in the world and responsibility for whom one associates with. Often my concern has been not that someone thinks a particular image or statement is fine with them, but that they have to dismiss any possibility that words and images might have a negative impact on the world in order to remain comfortable with their own desires.
Such a discussion doesn't need to happen here, though I'll certainly keep posting on the topic. I just think we, as hip hop writers, fans, business people and artists, need to up our game on breaking down the effects of our words and images and start finding more ways to creatively live with the contradictions in our lives. I believe that if a critical mass can build within hip hop, one that does not present a one-sided kneejerk reaction to social issues but is also unwilling to evade responsibility, we can have a positive impact not only on hip hop but on society as a whole.
And if that leads to better music, it's all to the good.
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