ProHipHop

Game’s Official Website ThisizGame.com Re-launch Coincides with the RED Album

Multi-platinum rapper Game’s official site and largest fan discussion forum is proud to announce their re-launch to coincide with The RED Album. The new look ThisizGame.com launched today, together with the release of Game’s 4th studio album. ThisizGame.com is proud to announce a partnership with the only official Black Wall Street Clothing Company, ‘BWS Apparel’. Features to the new and improved site are set to attract hip-hop lovers of all types, with an exclusive latest music/video section coming soon, a general hip-hop forum and more.

The new ThisizGame.com will also incorporate the entire Black Wall Street roster, with weekly DJ charts by Game’s official Tour DJ, DJ Kris Stylez. Along with BWS freestyles, more exclusive music and interaction with fans (via video broadcasts, message board and chat sessions etc). ThisizGame.com remains the most popular Game/Black Wall Street site chosen by the fans, with over 10,000 unique visitors per day and a growing 30,000+ registered members.

BWSApparel.com, will offer exclusive product news and customer deals monthly, while ThisizGame.com will give BWS fans a chance to express their opinions on products, plus products they would like to see in the future.

Jay-Z Launches His New Life + Times Website

As a business-minded individual, hip-hop icon Jay-Z does not limit his interest only in entertainment and music. As a proof that he is also into lifestyle and stuff, he just launched his new website which he called Life + Times. Life + Times features all kinds of interesting content but with no particular focus.

Life + Times which doubles as a promo for the rapper’s upcoming album includes advice, innovations and entertainment in categories of style, leisure, art and design, technology, music, and sports. It also offers a section called Jay’s which includes insight from the rapper himself on various aspects of life.

Jay-Z gets plenty of media exposure but he has never into much of online engagements. This project seems to be a friend to Jay-Z where he can publish more of his inner thoughts and ideas with his own personal consent. The placement of this website may be more about commercial promotion as Jay-Z himself seems to be on focus about his economic pursuits. Therefore, Life + Times is not your average hip-hop blog and you cannot find tunes from Jay, rather than the things listed above.

Brandmaker News: Blueprint for Urban Entrepreneurs

Brandmaker News bills itself as the "Blueprint for Urban Entrepreneurs". It's too early to tell if they can live up to that claim but it is a nice looking site!

Adisa Banjoko Launches Beyond Urban Branding

Adisa Banjoko, author of Lyrical Swords and founder of the The Hip-Hop Chess Federation, recently launched a new blog, Beyond Urban Branding:

"Beyond Urban Branding takes a look at the history of corporations using Hip-Hop music, dance and street culture elements in their ad campaigns."

Adisa looks at commercials new and old and gives his honest assessment of whether or not they hit the mark.

Twitter: twitter.com/beyondurban

Over at Hip Hop Press:
Beyond Urban Branding Tells The Truth About Urban Ads

DJ Qbert: Qbert Skratch University Tour Guide



QSkratchU.com Site Walkthrough w/DJ Qbert

Via Crate Kings.

Related ProHipHop Coverage:
DJ Qbert Launches Skratch University for Scratch DJ's

We Are Hunted: Online Music Listening Chart

We Are Hunted both charts what folks are listening to online via such sources as "blogs, Twitter, MySpace, Facebook, forums, P2P" and offers a listening option

Definitely an interesting and timely project.

Via TechCrunch.

DJ Qbert Launches Skratch University for Scratch DJ’s

DJ Qbert and ArtistWorks have announced the launch of Qbert Skratch University, an online education center for the art of scratch dj'ing and turntablism:

"Qbert presents a comprehensive video curriculum online, from the most basic skratching techniques to the advanced "battle tactics" that made him the 3-time DMC Champion. QSU members use ArtistWorks' proprietary VMS (Video/Media Management System) to send DJ Qbert a video of their practice session that he reviews and then posts a response video on the site. The Student Video and Qbert's response are uniquely paired on QSU as "Master Classes" for the entire community to learn from."

"Qbert invites multiple Guest DJs and related professionals to share their insights and techniques with the student body, making QSU the most comprehensive and influential Skratch education program available to DJs today."

ArtistWorks specializes in distance learning platforms for musicians who teach.

Official Site: Qbert Skratch University

RapRadar: Elliott Wilson Is Back!!! ProHipHop Has “Exclusive” Screen Shots!!!!!

Elliott Wilson, King of All Hip Hop Media, is back!!!

LEGENDARY MAGAZINE EDITOR, AUTHOR AND TV PRODUCER ELLIOTT WILSON LAUNCHES ULTIMATE ONLINE HIP-HOP WEBSITE, RAPRADAR.COM

Let's take a closer look at what the "LEGENDARY MAGAZINE EDITOR, AUTHOR AND TV PRODUCER ELLIOTT WILSON", the man who brought you Making Fun of Bad White Rappers and who contends that there's no such thing as bad publicity, considers the "ULTIMATE ONLINE HIP-HOP WEBSITE", shall we?


RapRadar: Where YN Lives & NY Dies!

RapRadar: Where YN Lives & NY Dies!

Ummmmm. Well. Coming soon? No email list signup, even?

This guy's really teasing, isn't he? That's something only the New York hip hop media elite could get away with!

But the words of Elliott Wilson say it all:
"With Rap Radar, I'll be able to create some of my finest work. No one is as dedicated to documenting this culture as I am. This is not a job. It's not even really a career. It's my life."

No one is as dedicated as Elliott Wilson!  Or more like Perez Hilton!!!

Note: This is an "online website". Not sure what an "offline website" would look like but I bet it wouldn't have the "boisterous blog roll" Elliott's promising. Nosirree!

Anyhoo, let's look back at the entertainment Mr. Wilson has provided in recent years since he's not giving us much to talk about here.

ProHipHop Coverage of the King of All Hip Hop Media:
Elliott Wilson's Back as a Publicist for Miss Rap Supreme!
Goodbye Old Yeller: Elliott Wilson Fired From XXL
Elliott Wilson: The Great Lion Brushes Off the Flies
Industry Pros Term Elliott Wilson's Back Cover Ad "Offensive" & an "Egregious Violation" of Ethics
XXL 10th Anniversary Covers: Pretend Controversy & XXL's Chief Advertorialist Elliott Wilson

Hit Talk: New Production Site Features Hit Reports

ModernBeats’ announced the launch of Hit Talk, a "music production website devoted to answering the question ‘How do you produce a hit song?"

In addition to features and production tips, Hit Talk is experimenting with a paid feature, Production Hit Reports. Priced at $14.95, a Hit Report is a "downloadable report revealing a Billboard hit’s music production techniques including mixing, frequency spectrum, song format, song arrangement, music composition, music theory" containing "Production Maps, Illustrations, and Articles" covering:

Mix and Melody Production
Drum and Bass Production
Hook and Vocal Production

Plus: Bonus VIP samples.

Sounds like a great product idea.

Omar Wasow Discusses BlackPlanet.com & TheRoot.com

Great interview with Omar Wasow, who cofounded BlackPlanet.com and is now Product Strategist for the TheRoot.com, over at Black Web 2.0.

Some high points:

BlackPlanet.com

When starting BlackPlanet.com in 1999, they didn’t focus on how many African Americans were online but on how many were coming online and they were able to catch and build with that wave.

"We had a really compelling product."  Free vs. AOL’s paid portal with discussion boards and other community tools.

Word of mouth was huge.  Sent out 500 emails and it grew from there.

The early days of web advertising, the community aspect and the African American orientation all worked against them in getting advertising as did the fact that they weren’t aligned with larger entities that would help credibility but they were able to produce results and over time proved themselves to advertisers.

TheRoot.com

More of an advisor/consultant as the Product Strategist for TheRoot.com at the request of his academic advisor from Harvard, Henry Louis Gates, who is a cofounder of TheRoot.com.

Talks a bit about building a community site (BlackPlanet.com) vs. building a content site (TheRoot.com) and emphasizes the need for content driven sites to build community.

Harvard’s Dept of African and African American Studies

Mr. Wasow left BlackPlanet.com, in part, to pursue a doctorate in African American studies at Harvard.  This guy’s got the whole package above and beyond what’s necessary for mere success.  Lots more to check out in the interview at Black Web 2.0.

At LinkedIn:
Omar Wasow